{"id":8156,"date":"2025-06-10T09:49:56","date_gmt":"2025-06-10T07:49:56","guid":{"rendered":"https:\/\/www.seecommerce.it\/blog\/product-videos-and-photos-the-key-role-in-pdps-and-catalogs\/"},"modified":"2025-06-10T10:30:15","modified_gmt":"2025-06-10T08:30:15","slug":"product-photos","status":"publish","type":"post","link":"https:\/\/www.seecommerce.it\/en\/blog\/product-photos\/","title":{"rendered":"Product photos and videos: the key role in PDPs and catalogs"},"content":{"rendered":"

[et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_fullwidth_image src=”https:\/\/www.seecommerce.it\/wp-content\/uploads\/2023\/07\/Group-351.jpg” admin_label=”Immagine a Larghezza Intera” _builder_version=”4.16″ background_color=”#8300e9″ custom_margin=”-62px|-177px||-180px||” custom_padding=”||0px|1px||” mix_blend_mode=”multiply” global_colors_info=”{}”][\/et_pb_fullwidth_image][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ custom_padding=”||9px|||” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ background_color=”#ffffff” custom_margin=”-181px|auto||auto||” custom_margin_tablet=”-150px|auto||auto|false|false” custom_margin_phone=”-110px||||false|false” custom_margin_last_edited=”on|phone” custom_padding=”|1px||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_post_title author=”off” categories=”off” comments=”off” featured_image=”off” disabled_on=”off|off|off” _builder_version=”4.22.0″ title_font=”Roboto|700|||||||” title_text_color=”#001b2a” title_font_size=”40px” title_line_height=”1.1em” meta_font=”Roboto|300|||||||” meta_font_size=”17px” background_color=”rgba(0,0,0,0)” custom_padding=”|150px||150px|false|false” custom_padding_tablet=”|10px||10px|false|false” custom_padding_phone=”|10px||10px|false|false” custom_padding_last_edited=”on|phone” title_font_size_tablet=”” title_font_size_phone=”30px” title_font_size_last_edited=”on|phone” global_colors_info=”{}”][\/et_pb_post_title][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ custom_margin=”-28px|auto||auto||” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|phone” custom_padding=”|0px|1px|0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ custom_padding=”15px||3px|||” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.16″ custom_margin=”-35px|auto|16px|auto||” custom_padding=”|149px|0px|152px|false|false” custom_padding_tablet=”|0px||0px|false|false” custom_padding_phone=”|0px||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_image src=”https:\/\/www.seecommerce.it\/wp-content\/uploads\/2025\/06\/header_product_photos_seecommerce_blog_eng.png” alt=”header_product_photos_seecommerce_blog_eng” title_text=”header_photos_products_seecommerce_blog” _builder_version=”4.22.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_image][et_pb_text _builder_version=”4.22.0″ text_font=”Roboto|300|||||||” text_text_color=”#01131a” text_font_size=”18px” text_line_height=”1.8em” custom_margin=”||21px|||” custom_padding=”|0px|3px|||” global_colors_info=”{}”]<\/p>\n

Few things matter as much in a digital storefront as product photos and videos. Why? And how do you ensure that catalogs are populated with valuable, high-performing digital assets?<\/p>\n

[\/et_pb_text][et_pb_divider _builder_version=”4.22.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.22.0″ text_font=”Roboto|300|||||||” text_text_color=”#01131a” text_font_size=”18px” text_line_height=”1.8em” custom_margin=”||21px|||” custom_padding=”|0px|3px|||” global_colors_info=”{}”]<\/p>\n

The correlation between quality media and conversions<\/b><\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.22.0″ text_font=”Roboto|300|||||||” text_text_color=”#01131a” text_font_size=”18px” text_line_height=”1.8em” custom_margin=”||21px|||” custom_padding=”|0px|3px|||” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

When it comes to catalogs<\/strong>, whether in the more traditional sense of the term (paper or PDPs) or in the more current sense (PDPs and PLPs<\/a> of e-commerce sites and marketplaces), the lowest common denominator<\/strong> is multimedia content<\/strong>.<\/p>\n

This is especially true online, where product photos<\/strong> are the beacon<\/strong> that guides the customer journey<\/strong> for 3 out of 4 buyers (Weebly<\/a>). On the Web, 60 percent of shoppers consider image quality<\/strong> the most important factor in their purchasing decisions (DeepImage<\/a>).<\/p>\n

Clips also make a difference: the presence of product videos<\/strong>, in fact, can increase PDP and landing page conversions by 80 percent (Renderforest<\/a>).<\/p>\n

[\/et_pb_text][et_pb_image src=”https:\/\/www.seecommerce.it\/wp-content\/uploads\/2025\/06\/product_photos_videos_role_in_pdp_and_catalogues_sc.png” alt=”product_photos_videos_role_in_pdp_and_catalogues_sc” title_text=”Campagnolo Digital MarTech Ecosystem wSeeCommerce” disabled_on=”off|off|off” _builder_version=”4.22.0″ _module_preset=”default” custom_padding=”||18px|0px||” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_image][et_pb_text _builder_version=”4.22.0″ text_font=”Roboto|300|||||||” text_text_color=”#01131a” text_font_size=”18px” text_line_height=”1.8em” custom_margin=”||21px|||” custom_padding=”|0px|3px|||” global_colors_info=”{}”]<\/p>\n

Product shooting: freelance photographer or agency?<\/b><\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.22.0″ text_font=”Roboto|300|||||||” text_text_color=”#01131a” text_font_size=”18px” text_line_height=”1.8em” custom_margin=”||21px|||” custom_padding=”|0px|3px|||” global_colors_info=”{}”]<\/p>\n

The impact of item videos and photos on online business makes the role of product shooting<\/strong>, the process by which multimedia content representing the assortment is created, central.<\/p>\n

One of the key decisions, in particular, is whether to outsource the product shoot to a freelance photographer or a\u00a0professional agency<\/a>.<\/p>\n

For small projects or one-off campaigns, the flexibility-as well as the personality-of a freelance photographer can be excellent allies. In the specific case of videos and photos produced for PDPs and catalogs, however, it is the agency that proves to be the only viable solution.<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.22.0″ text_font=”Roboto|300|||||||” text_text_color=”#01131a” text_font_size=”18px” text_line_height=”1.8em” custom_margin=”||21px|||” custom_padding=”7px|0px|3px|||” global_colors_info=”{}”]<\/p>\n

5 reasons to entrust a product shooting to a professional agency<\/b><\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.22.0″ text_font=”Roboto|300|||||||” text_text_color=”#01131a” text_font_size=”18px” text_line_height=”1.8em” custom_margin=”||21px|||” custom_padding=”7px|0px|3px|||” global_colors_info=”{}”]<\/p>\n

1. Consultative approach<\/b><\/b><\/h4>\n

[\/et_pb_text][et_pb_text _builder_version=”4.22.0″ text_font=”Roboto|300|||||||” text_text_color=”#01131a” text_font_size=”18px” text_line_height=”1.8em” custom_margin=”||21px|||” custom_padding=”|0px|3px|||” global_colors_info=”{}”]<\/p>\n

By outsourcing the product shoot to an agency, the photo shoot is the result of a workflow that, from the brief, involves several professionals with multi-sectoral experience<\/strong>.<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.22.0″ text_font=”Roboto|300|||||||” text_text_color=”#01131a” text_font_size=”18px” text_line_height=”1.8em” custom_margin=”||21px|||” custom_padding=”7px|0px|3px|||” global_colors_info=”{}”]<\/p>\n

2. Consistent quality<\/b><\/h4>\n

[\/et_pb_text][et_pb_text _builder_version=”4.22.0″ text_font=”Roboto|300|||||||” text_text_color=”#01131a” text_font_size=”18px” text_line_height=”1.8em” custom_margin=”||21px|||” custom_padding=”|0px|3px|||” global_colors_info=”{}”]<\/p>\n

An agency, especially a structured one, has dedicated sets<\/strong> and quickly replicates the shooting conditions established in the brief, even at different times.\u00a0This allows for photos and videos of consistent<\/strong> quality<\/strong> and with consistent<\/strong> characteristics over time<\/strong>.<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.22.0″ text_font=”Roboto|300|||||||” text_text_color=”#01131a” text_font_size=”18px” text_line_height=”1.8em” custom_margin=”||21px|||” custom_padding=”7px|0px|3px|||” global_colors_info=”{}”]<\/p>\n

3. Mix of creativity and expertise<\/b><\/h4>\n

[\/et_pb_text][et_pb_text _builder_version=”4.22.0″ text_font=”Roboto|300|||||||” text_text_color=”#01131a” text_font_size=”18px” text_line_height=”1.8em” custom_margin=”||21px|||” custom_padding=”|0px|3px|||” global_colors_info=”{}”]<\/p>\n

An agency team works on multiple projects every day, taking in insights on current trends<\/strong> and the effectiveness in terms of conversions<\/strong> of certain types of shots, capitalizing on them in new briefs with a view to continuous improvement.<\/p>\n

[\/et_pb_text][et_pb_button button_url=”https:\/\/www.seecommerce.it\/en\/blog\/digital-asset-management\/” button_text=”Digital asset management: what it is and how it works” button_alignment=”center” _builder_version=”4.22.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_button][et_pb_text _builder_version=”4.22.0″ text_font=”Roboto|300|||||||” text_text_color=”#01131a” text_font_size=”18px” text_line_height=”1.8em” custom_margin=”||21px|||” custom_padding=”7px|0px|3px|||” global_colors_info=”{}”]<\/p>\n

4. Zero sunk costs<\/b><\/h4>\n

[\/et_pb_text][et_pb_text _builder_version=”4.22.0″ text_font=”Roboto|300|||||||” text_text_color=”#01131a” text_font_size=”18px” text_line_height=”1.8em” custom_margin=”||21px|||” custom_padding=”|0px|3px|||” global_colors_info=”{}”]<\/p>\n

The quote for a product shoot provided by a professional agency includes more than just the shoot itself.<\/p>\n

Lights<\/strong>, equipment<\/strong>, space<\/strong>, post-production<\/strong>, speed, in addition to the aforementioned know-how, are necessary resources for quality video and photos product; the absence of which, can present steep bills in terms of customer experience.<\/p>\n

Or, often, in the case of shoots done by freelance photographers, appearing only later, somewhat like an iceberg when the sailing is going well.<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.22.0″ text_font=”Roboto|300|||||||” text_text_color=”#01131a” text_font_size=”18px” text_line_height=”1.8em” custom_margin=”||21px|||” custom_padding=”7px|0px|3px|||” global_colors_info=”{}”]<\/p>\n

5. Additional services<\/b><\/h4>\n

[\/et_pb_text][et_pb_text _builder_version=”4.22.0″ text_font=”Roboto|300|||||||” text_text_color=”#01131a” text_font_size=”18px” text_line_height=”1.8em” custom_margin=”||21px|||” custom_padding=”|0px|3px|||” global_colors_info=”{}”]<\/p>\n

Unlike a freelance photographer, an agency goes beyond product photos. At WARDA, for example, we partner with 1PHOTO<\/a><\/strong>, a shooting agency with 20 years of experience in fashion & luxury.<\/p>\n

Together, we offer the complete solution for product catalog<\/a> management, amplifying the quality and efficiency of the entire catalog management flow.<\/p>\n

[\/et_pb_text][et_pb_button button_url=”https:\/\/www.seecommerce.it\/en\/blog\/pim-ecommerce\/” button_text=”PIM eCommerce: 8 signs you need” button_alignment=”center” _builder_version=”4.22.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_button][et_pb_text _builder_version=”4.22.0″ text_font=”Roboto|300|||||||” text_text_color=”#01131a” text_font_size=”18px” text_line_height=”1.8em” custom_margin=”||21px|||” custom_padding=”|0px|3px|||” global_colors_info=”{}”]<\/p>\n

1PHOTO & SeeCommerce: the complete solution for your catalogs<\/b><\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.22.0″ text_font=”Roboto|300|||||||” text_text_color=”#01131a” text_font_size=”18px” text_line_height=”1.8em” custom_margin=”||21px|||” custom_padding=”|0px|3px|||” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

The goal of our partnership with 1PHOTO is to offer virtuous brands a one-stop solution for creating, managing and propagating catalogs.<\/p>\n

The highest quality video and product photos<\/strong> produced by 1PHOTO, combined with SeeCommerce’s Product eXperience Management<\/a> performance<\/strong>, multiply sales performance on every digital channel, elevating the ROI of any PDP<\/strong>.<\/p>\n

[\/et_pb_text][et_pb_image src=”https:\/\/www.seecommerce.it\/wp-content\/uploads\/2025\/06\/product_photos_preview.png” alt=”product_photos_preview” title_text=”product_photos_preview” disabled_on=”off|off|off” _builder_version=”4.22.0″ _module_preset=”default” custom_padding=”||18px|0px||” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_image][et_pb_text _builder_version=”4.22.0″ text_font=”Roboto|300|||||||” text_text_color=”#01131a” text_font_size=”18px” text_line_height=”1.8em” custom_margin=”||21px|||” custom_padding=”|0px|3px|||” global_colors_info=”{}”]<\/p>\n

How does the 1PHOTO-SeeCommerce product video and photo stream work?<\/b><\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.22.0″ text_font=”Roboto|300|||||||” text_text_color=”#01131a” text_font_size=”18px” text_line_height=”1.8em” custom_margin=”||21px|||” custom_padding=”|0px|3px|||” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Once the brief is defined, the items – even in multiple small batches – are shipped to 1PHOTO’s professionals, who, after a product check, produce videos and product photos in one of 20 dedicated sets in the more than 2,000 m2 photo studios.<\/p>\n

The shooting and post-production flow is rote: after items are received, in no time the media are shared with the customer<\/strong> and, automatically, loaded into the product views<\/strong> in the catalogs managed in SeeCommerce<\/strong>.<\/p>\n

From our PXM to B2B and B2C touchpoints<\/strong>, the step is short. In fact, instantaneous, thanks to the APIs that connect SeeCommerce<\/a> to e-commerce marketplaces and CMSs.<\/p>\n

Not to mention natively managed Brand Portals<\/a> within our PXM: 100% customizable web portals that make media and product data exchange with any stakeholder (such as partners, sales and PR) immediate.<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.22.0″ text_font=”Roboto|300|||||||” text_text_color=”#01131a” text_font_size=”18px” text_line_height=”1.8em” custom_margin=”||21px|||” custom_padding=”|0px|3px|||” global_colors_info=”{}”]<\/p>\n

Benefits of a single solution to manage catalogs<\/b><\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.22.0″ text_font=”Roboto|300|||||||” text_text_color=”#01131a” text_font_size=”18px” text_line_height=”1.8em” custom_margin=”||21px|||” custom_padding=”|0px|3px|||” global_colors_info=”{}”]<\/p>\n

Choosing an end-to-end catalog management flow means multiplying both the benefits from quality-media PDPs and automatically created and propagated catalogs.<\/p>\n

Together, in fact, a PXM software<\/a> and a professional video and photo product shooting agency<\/a> enable:\u00a0<\/p>\n