{"id":8099,"date":"2025-05-21T08:39:23","date_gmt":"2025-05-21T06:39:23","guid":{"rendered":"https:\/\/www.seecommerce.it\/?p=8099"},"modified":"2025-05-21T08:53:28","modified_gmt":"2025-05-21T06:53:28","slug":"product-syndication","status":"publish","type":"post","link":"https:\/\/www.seecommerce.it\/en\/blog\/product-syndication\/","title":{"rendered":"Product Syndication: what it is and how it works"},"content":{"rendered":"

[et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_fullwidth_image src=”https:\/\/www.seecommerce.it\/wp-content\/uploads\/2023\/07\/Group-351.jpg” admin_label=”Immagine a Larghezza Intera” _builder_version=”4.16″ background_color=”#8300e9″ custom_margin=”-62px|-177px||-180px||” custom_padding=”||0px|1px||” mix_blend_mode=”multiply” global_colors_info=”{}”][\/et_pb_fullwidth_image][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ custom_padding=”||9px|||” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ background_color=”#ffffff” custom_margin=”-181px|auto||auto||” custom_margin_tablet=”-150px|auto||auto|false|false” custom_margin_phone=”-110px||||false|false” custom_margin_last_edited=”on|phone” custom_padding=”|1px||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_post_title author=”off” categories=”off” comments=”off” featured_image=”off” disabled_on=”off|off|off” _builder_version=”4.22.0″ title_font=”Roboto|700|||||||” title_text_color=”#001b2a” title_font_size=”40px” title_line_height=”1.1em” meta_font=”Roboto|300|||||||” meta_font_size=”17px” background_color=”rgba(0,0,0,0)” custom_padding=”|150px||150px|false|false” custom_padding_tablet=”|10px||10px|false|false” custom_padding_phone=”|10px||10px|false|false” custom_padding_last_edited=”on|phone” title_font_size_tablet=”” title_font_size_phone=”30px” title_font_size_last_edited=”on|phone” global_colors_info=”{}”][\/et_pb_post_title][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ custom_margin=”-28px|auto||auto||” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|phone” custom_padding=”|0px|1px|0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ custom_padding=”15px||3px|||” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.16″ custom_margin=”-35px|auto|16px|auto||” custom_padding=”|149px|0px|152px|false|false” custom_padding_tablet=”|0px||0px|false|false” custom_padding_phone=”|0px||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_image src=”https:\/\/www.seecommerce.it\/wp-content\/uploads\/2025\/05\/header_product_syndication_seecommerce_blog_eng.png” alt=”header_product_syndication_seecommerce_blog_eng” title_text=”header_product_syndication_seecommerce_blog” _builder_version=”4.22.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_image][et_pb_text _builder_version=”4.22.0″ text_font=”Roboto|300|||||||” text_text_color=”#01131a” text_font_size=”18px” text_line_height=”1.8em” custom_margin=”||21px|||” custom_padding=”|0px|3px|||” global_colors_info=”{}”]<\/p>\n

In the omnichannel era, Product Syndication is a key ally in customer experience and time to market. In this article we analyze what it is and how it works. <\/p>\n

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What is meant by Product Syndication<\/b><\/h2>\n

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Product Content Syndication (PCS acronym) or more briefly Product Syndication is the term for the automated digital flow<\/strong> by which a company distributes quality media and product information<\/strong> to marketing and sales channels.<\/p>\n

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The goal of Product Content Syndication.<\/b><\/b><\/h2>\n

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The Product Content Syndication process – supported by Product eXperience Management<\/a> software such as SeeCommerce <\/a>– enables automatic PDP and PLP<\/a> updates of catalogs on the brand’s various touchpoints.<\/p>\n

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Benefits offered by Product Syndication<\/b><\/h2>\n

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Automatic propagation of content and data is invaluable in reducing the manual work<\/strong> of updating product catalogs<\/a>, shortening the time to market significantly, especially in cases of large assortments with frequent rotations.<\/p>\n

The benefits also affect the CX: as we will see shortly, thanks to dynamic transformations, image and video<\/strong> attributes are automatically adapted<\/strong> to the various touchpoints, ensuring that each user always<\/strong> has an optimal multi-channel experience<\/strong>.<\/p>\n

A transformation that, in turn, is also reflected in the overall SEO<\/strong> performance and Web Core Vitals<\/a> performance of websites and e-commerce. <\/p>\n

[\/et_pb_text][et_pb_image src=”https:\/\/www.seecommerce.it\/wp-content\/uploads\/2024\/11\/Campagnolo-Digital-MarTech-Ecosystem-wSeeCommerce.png” alt=”Campagnolo Digital MarTech Ecosystem wSeeCommerce” title_text=”Campagnolo Digital MarTech Ecosystem wSeeCommerce” url=”https:\/\/www.seecommerce.it\/en\/customers\/campagnolo\/” disabled_on=”off|off|off” _builder_version=”4.22.0″ _module_preset=”default” custom_padding=”||18px|||” global_colors_info=”{}”][\/et_pb_image][et_pb_button button_url=”https:\/\/www.seecommerce.it\/en\/customers\/campagnolo\/” button_text=”Campagnolo: an example of Product Syndication” button_alignment=”center” _builder_version=”4.22.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_button][et_pb_text _builder_version=”4.22.0″ text_font=”Roboto|300|||||||” text_text_color=”#01131a” text_font_size=”18px” text_line_height=”1.8em” custom_margin=”||21px|||” custom_padding=”|0px|3px|||” global_colors_info=”{}”]<\/p>\n

The Role of PXM Software in Product Syndication<\/b><\/h2>\n

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Geared toward the catalogs of the various touchpoints, Product Syndication is primarily concerned with two souls of the company’s assets: data and product content.<\/p>\n

That’s why a PXM software<\/a>\u00a0is the perfect solution to support this process; unlike PIM and DAM<\/a>, in fact, a Product eXperience Management tool allows product information and media to be governed from a single solution<\/strong>, simplifying the IT stack.<\/p>\n

The following are the main features of a PXM software to support Product Syndication.<\/p>\n

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Media & data ingestion<\/b><\/h3>\n

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Centralization of multimedia content and catalog-related information is the first step preparatory to Product Syndication.<\/p>\n

SeeCommerce, for example, thanks to easy-to-implement APIs<\/strong>, dialogues effectively with tools such as ERP<\/strong>, MDM<\/strong> and PLM<\/strong>, and supports massive imports<\/strong> of all file and data formats. <\/p>\n

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Naming convention<\/b><\/h3>\n

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PXM software with naming convention capabilities marks a marked difference from the traditional \u201csilo\u201d approach of Digital Asset Management<\/a> and Product Information Management<\/a> software.<\/p>\n

Once the information assets have been centralized, in fact, the naming convention automatically associates each media content with all the data related to the products it represents.<\/p>\n

SeeCommerce, for example, based on configurable rules and nomenclature, reads<\/em> the file name and recognizes<\/em> the product with which the media is associated automatically<\/strong>, cutting down on manual work.<\/p>\n

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Data quality & data transformation<\/b><\/h3>\n

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Again on the basis of configurable rules, moreover, PXM software transforms centralized information<\/strong>, enriching a product without the need for any manual activity.<\/p>\n

For example, from the product code, SeeCommerce can infer numerous pieces of information such as color, size, country of origin of production, avoiding the need for them to be entered through time-consuming data-entry necessary for data quality and data transformation.<\/p>\n

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Automatic look generation<\/b><\/h3>\n

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Product Syndication can-in fact, should-be much more than just<\/em> a cascading flow of data and media to end channels. The best PXMs, including SeeCommerce, allow the creation of looks or bundles to be made automatic<\/strong>, which is very useful in industries such as fashion, food and manufacturing. <\/p>\n

Based on one or more attributes, our Product eXperience Manager automatically generates valuable product combinations to suggest one or more related items to customers on the various touchpoints<\/strong>, favoring up and cross-selling<\/strong>.<\/p>\n

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Automatic categorization of products<\/b><\/h3>\n

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One of the most appreciated features of SeeCommerce, again from a Product Syndication perspective, relates to automatic categorization of products.<\/p>\n

Based on a product’s attributes and flexible rules, our PXM associates each item with different categories within brand portals<\/a>, e-shops, and marketplaces where the brand is present, resulting in catalogs that are automatically differentiated by touchpoint<\/strong>.<\/p>\n

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Product Feed Management & Media Delivery<\/b><\/h2>\n

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In a nutshell, Product Syndication consists of two flows that, in the PXM-type approach, are closely connected: the Product Feed Management & Product Media Delivery.<\/p>\n

SeeCommerce<\/a>, in particular, has fast and easy-to-implement APIs that ensure consistent and effective propagation of content<\/strong>, from upstream to downstream, made particularly performant by the CDN and Dynamic Media Transformation features. <\/p>\n

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Content Delivery Network<\/b><\/h4>\n

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SeeCommerce leverages Amazon’s content delivery network (AWS CloudFront) to propagate photos and videos of all formats at peak performance<\/strong>, regardless of the traffic peaks of a Web touchpoint and the geographic location from which users browse.<\/span><\/p>\n

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Dynamic Media Transformation<\/b><\/h4>\n

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Last but not least, another crucial SeeCommerce feature from a Product Syndication perspective is Dynamic Media Transformation.<\/p>\n

In fact, our platform dynamically adapts various image or clip<\/strong> attributes-such as format<\/strong>, size<\/strong>, aspect ratio, or background color<\/strong>, cutting down on the manual work otherwise required to optimize each digital asset against the specific requirements of individual channels.<\/span><\/p>\n

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How about seeing Product Syndication at work?<\/b><\/h2>\n

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If you’d like to learn more about all the features and potential of data and product media syndication, as well as discover best practices for your industry of choice, click on the button below-we’ll set up a short demo <\/strong>to answer all your curiosities!<\/p>\n

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