{"id":7892,"date":"2025-04-22T09:25:59","date_gmt":"2025-04-22T07:25:59","guid":{"rendered":"https:\/\/www.seecommerce.it\/?p=7892"},"modified":"2025-05-07T08:58:25","modified_gmt":"2025-05-07T06:58:25","slug":"pim-ecommerce","status":"publish","type":"post","link":"https:\/\/www.seecommerce.it\/en\/blog\/pim-ecommerce\/","title":{"rendered":"PIM eCommerce: 8 signs you really need it"},"content":{"rendered":"

[et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_fullwidth_image src=”https:\/\/www.seecommerce.it\/wp-content\/uploads\/2023\/07\/Group-351.jpg” admin_label=”Immagine a Larghezza Intera” _builder_version=”4.16″ background_color=”#8300e9″ custom_margin=”-62px|-177px||-180px||” custom_padding=”||0px|1px||” mix_blend_mode=”multiply” global_colors_info=”{}”][\/et_pb_fullwidth_image][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ custom_padding=”||9px|||” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ background_color=”#ffffff” custom_margin=”-181px|auto||auto||” custom_margin_tablet=”-150px|auto||auto|false|false” custom_margin_phone=”-110px||||false|false” custom_margin_last_edited=”on|phone” custom_padding=”|1px||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_post_title author=”off” categories=”off” comments=”off” featured_image=”off” disabled_on=”off|off|off” _builder_version=”4.22.0″ title_font=”Roboto|700|||||||” title_text_color=”#001b2a” title_font_size=”40px” title_line_height=”1.1em” meta_font=”Roboto|300|||||||” meta_font_size=”17px” background_color=”rgba(0,0,0,0)” custom_padding=”|150px||150px|false|false” custom_padding_tablet=”|10px||10px|false|false” custom_padding_phone=”|10px||10px|false|false” custom_padding_last_edited=”on|phone” title_font_size_tablet=”” title_font_size_phone=”30px” title_font_size_last_edited=”on|phone” global_colors_info=”{}”][\/et_pb_post_title][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ custom_margin=”-28px|auto||auto||” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|phone” custom_padding=”|0px|1px|0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ custom_padding=”15px||3px|||” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.16″ custom_margin=”-35px|auto|16px|auto||” custom_padding=”|149px|0px|150px|false|false” custom_padding_tablet=”|0px||0px|false|false” custom_padding_phone=”|0px||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_image src=”https:\/\/www.seecommerce.it\/wp-content\/uploads\/2025\/04\/header_pim_ecommerce_seecommerce_blog_eng.png” alt=”header_pim_ecommerce_seecommerce_blog_eng” title_text=”header_pim_ecommerce_seecommerce_blog_eng” _builder_version=”4.22.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.22.0″ text_font=”Roboto|300|||||||” text_text_color=”#01131a” text_font_size=”18px” text_line_height=”1.8em” custom_margin=”||21px|||” custom_padding=”|0px|3px|||” global_colors_info=”{}”]<\/p>\n

PIM and eCommerce, a marriage that is often a valuable combination for achieving business goals while maintaining high levels of productivity. Here’s when! <\/p>\n

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PIM eCommerce: the role of product information management<\/b><\/h2>\n

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We have talked about Product Information Management<\/a> on several occasions in this blog, including comparing PIM, PXM and DAM<\/a> software. In this article we will look at the main signs that indicate the need to adopt PIM software. <\/p>\n

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#1 Scattered product data<\/b><\/h3>\n

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275. Although decreasing, the average number of software<\/strong> in companies’ digital ecosystems (Zylo<\/a>) is very high<\/strong> and often generates high fragmentation of information.<\/p>\n

From a PIM eCommerce perspective, this translates into a generalized entropy of spreadsheets, emails and notes of various types. Typical context in which – to populate product catalog<\/a>, PDP and PLP<\/a> – it takes a long time, you risk delays and you are never certain that the data is correct.<\/p>\n

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#2 Inconsistent product sheets<\/b><\/h3>\n

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Another sign that a digital solution is needed to manage product data.<\/p>\n

Especially in multi-channel contexts, manual management of information (via data-entry or import\/export) can easily give rise to inconsistencies, resulting from the misalignment of content representing the same product in different touchpoints<\/strong>.<\/p>\n

A phenomenon that as many as 3 out of 4 customers<\/a> notice and that can fuel returns or penalize CX.<\/p>\n

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#3 Updating channels takes a lot of time<\/b><\/h3>\n

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Another recurring bellyache solved by the PIM eCommerce pairing relates to updating product-related data, descriptions, and multimedia content, especially in contexts where items rotate often and are subject to seasonality<\/strong>, as in the case of Gr\u00fcnland<\/a>.<\/p>\n

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#4 Incomplete product sheets<\/b><\/h3>\n

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For 87%<\/a> of online shoppers, the informative richness of a product sheet is crucial to making purchase decisions<\/strong>.<\/p>\n

A requirement that often jarring in contexts where the assortment is large and time<\/strong> to generate, update, and publish descriptions and multimedia content is limited<\/strong>, pushing companies to a choice between launching late catalogs or partially populated PDPs.<\/p>\n

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#5 Managing translations is very costly<\/b><\/h3>\n

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In cases where business is developed in multiple geographic markets, translating product information is also an issue that can prove to be perennial and crucial from a PIM eCommerce perspective.<\/p>\n

Without centralized management of the process, translating data can be time-consuming and occur through hours of manual work on multiple worksheets<\/strong>, encouraging the proliferation of misalignments and requiring additional loading activities<\/strong> once the translation is complete. <\/p>\n

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#6 Scaling to new marketplaces is complex<\/b><\/h3>\n

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An omnichannel approach, while essential for business, requires major operational adaptation efforts from companies’ marketing and e-commerce teams. <\/span><\/p>\n

Each marketplace<\/strong>, for example, categorizes products differently<\/strong>, just as the specifications<\/strong> regarding media content<\/strong> (such as background color, size and proportions of images and videos) are different.<\/span><\/p>\n

In the absence of a structured digital catalog management approach, landing on new touchpoints can become a very complex challenge. <\/span> <\/p>\n

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#7 Absence of version and revision control<\/b><\/h3>\n

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Another good reason to consider a PIM solution for eCommerce relates to the control<\/span>. Indeed, in medium-sized companies, there are many people and teams enriching the product information base<\/strong>. <\/span><\/p>\n

Without a tool to centralize and enrich products, tracking who did what and, if needed, accessing the previous version of a piece of content is at best … very difficult. <\/span> <\/span><\/p>\n

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#8 Absence of version and revision control<\/b><\/h3>\n

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For the same text content, web pages that contain multimedia content such as a video are 80 percent more likely to convert<\/a>. <\/span><\/p>\n

In these cases, without proper digital solutions (on all, PXM software<\/a>, even more so than PIMs) approval and sharing of content is likely to slow down due to continuous unstructured exchanges via file sharing tools<\/strong> (WeTransfer, Dropbox, and so on)<\/span>. <\/span> <\/span><\/p>\n

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PIM eCommerce or PXM software?<\/b><\/h2>\n

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Did you find your company in these lines? We’re glad, because what you read are some of the challenges we at WARDA have helped our clients<\/a> overcome.<\/p>\n

How. With SeeCommerce<\/a>, our PXM software that evolves the traditional PIM approach, shifting the focus from managing individual data to managing brand catalogs<\/strong>.<\/p>\n

Want to schedule a no-obligation demo to find out live how it works? Click here<\/a>!<\/p>\n

<\/span><\/p>\n

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Articles like this one. Via e-mail. Once a month. <\/b><\/h2>\n

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If you have read this far, you have probably found this article helpful. We appreciate it. <\/p>\n

Sign up for our newsletter-you’ll receive it spam-free once a month.
You only need to enter your name and business e-mail address. Easy, right? <\/p>\n

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