[et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_fullwidth_image src=”https:\/\/www.seecommerce.it\/wp-content\/uploads\/2023\/07\/Group-351.jpg” admin_label=”Immagine a Larghezza Intera” _builder_version=”4.16″ background_color=”#8300e9″ custom_margin=”-62px|-177px||-180px||” custom_padding=”||0px|1px||” mix_blend_mode=”multiply” global_colors_info=”{}”][\/et_pb_fullwidth_image][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ custom_padding=”||9px|||” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ background_color=”#ffffff” custom_margin=”-181px|auto||auto||” custom_margin_tablet=”-150px|auto||auto|false|false” custom_margin_phone=”-110px||||false|false” custom_margin_last_edited=”on|phone” custom_padding=”|1px||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_post_title author=”off” categories=”off” comments=”off” featured_image=”off” disabled_on=”off|off|off” _builder_version=”4.22.0″ title_font=”Roboto|700|||||||” title_text_color=”#001b2a” title_font_size=”40px” title_line_height=”1.1em” meta_font=”Roboto|300|||||||” meta_font_size=”17px” background_color=”rgba(0,0,0,0)” custom_padding=”|150px||150px|false|false” custom_padding_tablet=”|10px||10px|false|false” custom_padding_phone=”|10px||10px|false|false” custom_padding_last_edited=”on|phone” title_font_size_tablet=”” title_font_size_phone=”30px” title_font_size_last_edited=”on|phone” global_colors_info=”{}”][\/et_pb_post_title][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ custom_margin=”-28px|auto||auto||” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|phone” custom_padding=”|0px|1px|0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ custom_padding=”15px||3px|||” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.16″ custom_margin=”-35px|auto|16px|auto||” custom_padding=”|149px|0px|150px|false|false” custom_padding_tablet=”|0px||0px|false|false” custom_padding_phone=”|0px||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_image src=”https:\/\/www.seecommerce.it\/wp-content\/uploads\/2025\/05\/header_digital_asset_management_seecommerce_blog_eng-1.png” alt=”header_digital_asset_management_seecommerce_blog_eng (1)” title_text=”header_digital_asset_management_seecommerce_blog_eng (1)” _builder_version=”4.22.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_image][et_pb_text _builder_version=”4.22.0″ text_font=”Roboto|300|||||||” text_text_color=”#01131a” text_font_size=”18px” text_line_height=”1.8em” custom_margin=”||21px|||” custom_padding=”|0px|3px|||” global_colors_info=”{}”]<\/p>\n
What does the acronym DAM (digital asset management) stand for? What does it mean to manage digital assets? How can a DAM software platform make a difference? <\/p>\n
[\/et_pb_text][et_pb_divider _builder_version=”4.22.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.22.0″ text_font=”Roboto|300|||||||” text_text_color=”#01131a” text_font_size=”18px” text_line_height=”1.8em” custom_margin=”||21px|||” custom_padding=”|0px|3px|||” global_colors_info=”{}”]<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.22.0″ text_font=”Roboto|300|||||||” text_text_color=”#01131a” text_font_size=”18px” text_line_height=”1.8em” custom_margin=”||21px|||” custom_padding=”|0px|3px|||” global_colors_info=”{}”]<\/p>\n
Digital asset management (DMA<\/em>) is the umbrella term that encapsulates within it the set of business activities related to multimedia content.<\/p>\n Specifically, digital assets are defined as photos<\/strong>, video<\/strong>, audio<\/strong> and documents<\/strong>; their management includes creative<\/strong>, approval<\/strong>, organizational<\/strong> and distribution<\/strong> flows<\/strong>(to channels and stakeholders).<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.22.0″ text_font=”Roboto|300|||||||” text_text_color=”#01131a” text_font_size=”18px” text_line_height=”1.8em” custom_margin=”||21px|||” custom_padding=”|0px|3px|||” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.22.0″ text_font=”Roboto|300|||||||” text_text_color=”#01131a” text_font_size=”18px” text_line_height=”1.8em” custom_margin=”||21px|||” custom_padding=”|0px|3px|||” global_colors_info=”{}”]<\/p>\n With positioning, promotion and sales strategies increasingly web-oriented, brands have long since established their online presence on multiple channels, such as social accounts, proprietary websites and e-commerce, B2C and B2B marketplaces, supplier portals or customer apps.<\/p>\n These touchpoints are united by the presence of digital assets.<\/p>\n Quality photographic shots, emotional videos but also user manuals or branded podcasts enable people to get information<\/strong>, interact with<\/strong> each other, and make informed purchases<\/strong>.<\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/www.seecommerce.it\/wp-content\/uploads\/2025\/03\/digitalizzazione_popolazione_dam_software.png” alt=”digital_asset_management_level_digitalization_1″ title_text=”digitization_population_dam_software” disabled_on=”off|off|off” _builder_version=”4.22.0″ _module_preset=”default” custom_padding=”||18px|||” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.22.0″ text_font=”Roboto|300|||||||” text_text_color=”#01131a” text_font_size=”18px” text_line_height=”1.8em” custom_margin=”||21px|||” custom_padding=”|0px|3px|||” global_colors_info=”{}”]<\/p>\n By managing digital assets, internal processes of creation, approval and sharing can be accelerated, as well as ensuring consistent and widespread dissemination of quality media to the outside world.<\/p>\n In a nutshell, governing digital assets elevates internal productivity and the quality of each user’s Customer eXperience<\/strong>.<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.22.0″ text_font=”Roboto|300|||||||” text_text_color=”#01131a” text_font_size=”18px” text_line_height=”1.8em” custom_margin=”||21px|||” custom_padding=”|0px|3px|||” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.22.0″ text_font=”Roboto|300|||||||” text_text_color=”#01131a” text_font_size=”18px” text_line_height=”1.8em” custom_margin=”||21px|||” custom_padding=”|0px|3px|||” global_colors_info=”{}”]<\/p>\n Digital asset management (DAM), especially in medium-structured business settings, is entrusted to tools called DAM software.<\/p>\n These are typically cloud solutions delivered in Software as a Service (SaaS) mode, which among their main features enable:<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.22.0″ text_font=”Roboto|300|||||||” text_text_color=”#01131a” text_font_size=”18px” text_line_height=”1.8em” custom_margin=”||21px|||” custom_padding=”|0px|3px|||” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.22.0″ text_font=”Roboto|300|||||||” text_text_color=”#01131a” text_font_size=”18px” text_line_height=”1.8em” custom_margin=”||21px|||” custom_padding=”|0px|3px|||” global_colors_info=”{}”]<\/p>\n It goes without saying: a multimedia content hub benefits all business departments<\/strong>.<\/p>\n Given, however, the scope of daily processes (branding and sales) in which it offers support, certainly the marketing<\/strong> area and sales<\/strong> team are usually the work groups that benefit most from a Digital Asset Management solution.<\/p>\n They are closely followed by the IT<\/strong> area-which is guaranteed greater security of the company’s information assets-and the Product<\/strong> area, with a space in which to index and share sketches, prototypes and renderings.<\/p>\n In terms of industries<\/strong>, granted that a DAM software offers cross-sector benefits, it is highly valued by companies in the fashion<\/strong> & luxury<\/strong>, beauty<\/strong>, retail<\/strong>, furniture<\/strong> & design<\/strong> as well as manufacturing<\/strong> worlds.<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.22.0″ text_font=”Roboto|300|||||||” text_text_color=”#01131a” text_font_size=”18px” text_line_height=”1.8em” custom_margin=”||21px|||” custom_padding=”|0px|3px|||” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.22.0″ text_font=”Roboto|300|||||||” text_text_color=”#01131a” text_font_size=”18px” text_line_height=”1.8em” custom_margin=”||21px|||” custom_padding=”|0px|3px|||” global_colors_info=”{}”]<\/p>\n A Digital Asset Management strategy (and software) provides many benefits:<\/span><\/p>\n These are tangible benefits for businesses, as evidenced by the continued growth of the Digital Asset Management and DAM software industry.<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.22.0″ text_font=”Roboto|300|||||||” text_text_color=”#01131a” text_font_size=”18px” text_line_height=”1.8em” custom_margin=”||21px|||” custom_padding=”|0px|3px|||” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.22.0″ text_font=”Roboto|300|||||||” text_text_color=”#01131a” text_font_size=”18px” text_line_height=”1.8em” custom_margin=”||21px|||” custom_padding=”|0px|3px|||” global_colors_info=”{}”]<\/p>\n The strategic role of Digital Asset Management is confirmed by the relentless annual growth of the global DAM software market. <\/p>\n <\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.22.0″ text_font=”Roboto|300|||||||” text_text_color=”#01131a” text_font_size=”18px” text_line_height=”1.8em” min_height=”49.2px” custom_margin=”||21px|||” custom_padding=”|0px|6px|||” global_colors_info=”{}”]<\/p>\n Revenue generated by Digital Asset Management in 2024 exceeded $4.5 billion<\/strong> (it was $3.9 billion<\/strong> in 2023); according to forecasts, by 2032<\/strong>, it will be $16.1<\/strong>.<\/p>\n<\/blockquote>\n <\/span><\/p>\n <\/span><\/p>\n <\/span><\/p>\n<\/blockquote>\n [\/et_pb_text][et_pb_image src=”https:\/\/www.seecommerce.it\/wp-content\/uploads\/2025\/03\/mercato_globale_dam_digital_asset_management.png” alt=”global_market_dam_digital_asset_management” title_text=”global_market_dam_digital_asset_management” disabled_on=”off|off|off” _builder_version=”4.22.0″ _module_preset=”default” custom_padding=”||18px|||” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.22.0″ text_font=”Roboto|300|||||||” text_text_color=”#01131a” text_font_size=”18px” text_line_height=”1.8em” custom_margin=”||21px|||” custom_padding=”|0px|3px|||” global_colors_info=”{}”]<\/p>\n Numbers aside, the trend is more than understandable given-in addition to the data mentioned in the opening-a couple of factors closely related to Digital Asset Management.<\/p>\n First and foremost, the unstoppable digital transformation of companies<\/strong> in the hunt for greater productivity<\/strong>, a hot topic especially for Italian companies, as highlighted by Istat.<\/p>\n Indeed, in the ICT 2024<\/em> report, the share of companies with planned investments in cloud<\/strong> technologies in the 2025-26 biennium rises (29% vs. 26% those that have done so between 2021 and 2024); similar trend also for online sales support technologies<\/strong> (22% vs. 15%).<\/p>\n <\/span><\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/www.seecommerce.it\/wp-content\/uploads\/2025\/03\/adozione_intelligenza_artificiale_seecommerce.png” alt=”adoption_artificial_intelligence_seecommerce” title_text=”adoption_artificial_intelligence_seecommerce” disabled_on=”off|off|off” _builder_version=”4.22.0″ _module_preset=”default” custom_padding=”||18px|||” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.22.0″ text_font=”Roboto|300|||||||” text_text_color=”#01131a” text_font_size=”18px” text_line_height=”1.8em” custom_margin=”||21px|||” custom_padding=”|0px|3px|||” global_colors_info=”{}”]<\/p>\n Also positively impacting the Digital Asset Management market is the increasingly widespread adoption of artificial intelligence<\/strong> technologies and, in particular, generative<\/strong> intelligence<\/strong>, of text but also of photos, video, and audio.<\/p>\n Trend that will mark an undeniable increase in digital assets<\/strong> in circulation, on the web and within organizations; particularly, as McKinsey<\/a> confirms, in the very teams most involved in Digital Asset Management processes: Marketing<\/strong>, Sales<\/strong>, Product Development<\/strong> and IT<\/strong>.<\/p>\n <\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.22.0″ text_font=”Roboto|300|||||||” text_text_color=”#01131a” text_font_size=”18px” text_line_height=”1.8em” custom_margin=”||21px|||” custom_padding=”0px|0px|0px|||” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.22.0″ text_font=”Roboto|300|||||||” text_text_color=”#01131a” text_font_size=”18px” text_line_height=”1.8em” custom_margin=”||21px|||” custom_padding=”|0px|3px|||” global_colors_info=”{}”]<\/p>\n The most virtuous companies<\/a> are even going beyond Digital Asset Management.<\/p>\n A software DAM, as mentioned, focuses on digital assets, thus adopting an internal point of view within the organization. Something similar to what Product Information Management<\/a> tools do, where the focus is on product data. <\/p>\n This is an effective view, no doubt, but a partial one.<\/p>\n <\/span><\/p>\n [\/et_pb_text][et_pb_button button_url=”https:\/\/www.seecommerce.it\/en\/blog\/pim-vs-pxm-vs-dam-what-are-the-differences\/” button_text=”DAM vs PIM vs PXM” button_alignment=”center” _builder_version=”4.22.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_button][et_pb_text _builder_version=”4.22.0″ text_font=”Roboto|300|||||||” text_text_color=”#01131a” text_font_size=”18px” text_line_height=”1.8em” custom_margin=”||21px|||” custom_padding=”|0px|3px|||” global_colors_info=”{}”]<\/p>\n For some time now, not surprisingly, the focus has been shifting outward from organizations to the customer and, in particular, to the product experience.<\/p>\n How. With Product eXperience Management<\/a>(PXM software<\/a>) solutions, which combine DAM and PIM capabilities, multiplying benefits for the company and reducing IT costs by simplifying the company’s software stack. <\/p>\n <\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.22.0″ text_font=”Roboto|300|||||||” text_text_color=”#01131a” text_font_size=”18px” text_line_height=”1.8em” custom_margin=”||21px|||” custom_padding=”0px|0px|0px|||” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.22.0″ text_font=”Roboto|300|||||||” text_text_color=”#01131a” text_font_size=”18px” text_line_height=”1.8em” custom_margin=”||21px|||” custom_padding=”|0px|3px|||” global_colors_info=”{}”]<\/p>\n In addition to Digital Asset Management<\/em> features of the Media Library section, SeeCommerce is a PXM software<\/strong> because it shifts the focus<\/strong> from individual content (or data) to catalogs and interaction with Web users<\/strong> (sites, e-shops, marketplaces).<\/p>\n In practical terms, a product’s data and all media content representing it converge into a single solution, zeroing out silos and costs to integrate DAM and PIM. <\/p>\n <\/span><\/p>\n [\/et_pb_text][et_pb_button button_url=”https:\/\/www.seecommerce.it\/en\/” button_text=”Discover SeeCommerce PXM” button_alignment=”center” _builder_version=”4.22.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_button][et_pb_text _builder_version=”4.22.0″ text_font=”Roboto|300|||||||” text_text_color=”#01131a” text_font_size=”18px” text_line_height=”1.8em” custom_margin=”-11px||21px|||” custom_padding=”|0px|3px|||” global_colors_info=”{}”]<\/p>\n <\/p>\n In particular, there are numerous features that enable you to go beyond a centralized media repository of classic Digital Asset Management software. <\/p>\n <\/p>\n <\/span><\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/www.seecommerce.it\/wp-content\/uploads\/2025\/01\/Campagnolo-and-SeeCommerce-Success-Case.webp” alt=”Campagnolo and SeeCommerce Success Case” title_text=”Campagnolo and SeeCommerce Success Case” url=”https:\/\/www.seecommerce.it\/en\/customers\/campagnolo\/” disabled_on=”off|off|off” _builder_version=”4.22.0″ _module_preset=”default” custom_padding=”||18px|||” global_colors_info=”{}”][\/et_pb_image][et_pb_button button_url=”https:\/\/www.seecommerce.it\/en\/customers\/campagnolo\/” button_text=”PXM: practical example for B2B and B2C” button_alignment=”center” _builder_version=”4.22.0″ _module_preset=”default” custom_margin=”-18px||36px|||” global_colors_info=”{}”][\/et_pb_button][et_pb_text _builder_version=”4.22.0″ text_font=”Roboto|300|||||||” text_text_color=”#01131a” text_font_size=”18px” text_line_height=”1.8em” custom_margin=”||21px|||” custom_padding=”0px|0px|3px|||” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.22.0″ text_font=”Roboto|300|||||||” text_text_color=”#01131a” text_font_size=”18px” text_line_height=”1.8em” custom_margin=”||21px|||” custom_padding=”|0px|3px|||” global_colors_info=”{}”]<\/p>\n If you have read this far, you have probably found this article helpful. We appreciate it. <\/p>\n Sign up for our newsletter-you’ll receive it spam-free once a month. [\/et_pb_text][et_pb_code _builder_version=”4.22.0″ _module_preset=”default” global_colors_info=”{}”]What digital asset management is for<\/b><\/h2>\n
Functionality of a DAM software, Digital Asset Management<\/b><\/h2>\n
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Teams and sectors that benefit from DAM software<\/b><\/h2>\n
Benefits provided by digital asset management<\/b><\/h2>\n
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Software DAM market data<\/b><\/h2>\n
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Why go beyond DAM with a PXM<\/b><\/h2>\n
Some key features of a PXM software<\/b><\/h2>\n
Here are a few:<\/p>\n\n
Content is automatically correlated with the data of the products it represents, so publishing and updating of catalogs and product sheets are instantaneous (and very high-performance, thanks to the Content Delivery Network)<\/li>\n<\/ul>\n\n
A PXM software dynamically adapts each piece of media content, based on e.g. format, size, background color required by individual web channels, cutting down manual optimization work and ensuring prestigious CX<\/li>\n<\/ul>\n\n
Not only B2C touchpoints benefit from a PXM approach, but also B2B partners and, in general, stakeholders inside and outside the organization. How? With various features, one among them is Brand Portal<\/a>. <\/li>\n<\/ul>\nArticles like this one. Via e-mail. Once a month. <\/b><\/h2>\n
You only need to enter your name and business e-mail address. Easy, right? <\/p>\n