[et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_fullwidth_image src=”https:\/\/www.seecommerce.it\/wp-content\/uploads\/2023\/07\/Group-351.jpg” admin_label=”Immagine a Larghezza Intera” _builder_version=”4.16″ background_color=”#8300e9″ custom_margin=”-62px|-177px||-180px||” custom_padding=”||0px|1px||” mix_blend_mode=”multiply” global_colors_info=”{}”][\/et_pb_fullwidth_image][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ custom_padding=”||9px|||” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ background_color=”#ffffff” custom_margin=”-181px|auto||auto||” custom_margin_tablet=”-150px|auto||auto|false|false” custom_margin_phone=”-110px||||false|false” custom_margin_last_edited=”on|phone” custom_padding=”|1px||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_post_title author=”off” categories=”off” comments=”off” featured_image=”off” disabled_on=”off|off|off” _builder_version=”4.22.0″ title_font=”Roboto|700|||||||” title_text_color=”#001b2a” title_font_size=”40px” title_line_height=”1.1em” meta_font=”Roboto|300|||||||” meta_font_size=”17px” background_color=”rgba(0,0,0,0)” custom_padding=”|150px||150px|false|false” custom_padding_tablet=”|10px||10px|false|false” custom_padding_phone=”|10px||10px|false|false” custom_padding_last_edited=”on|phone” title_font_size_tablet=”” title_font_size_phone=”30px” title_font_size_last_edited=”on|phone” global_colors_info=”{}”][\/et_pb_post_title][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ custom_margin=”-28px|auto||auto||” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|phone” custom_padding=”|0px|1px|0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ custom_padding=”15px||3px|||” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.16″ custom_margin=”-35px|auto|16px|auto||” custom_padding=”|149px|0px|150px|false|false” custom_padding_tablet=”|0px||0px|false|false” custom_padding_phone=”|0px||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_image src=”https:\/\/www.seecommerce.it\/wp-content\/uploads\/2025\/05\/header_pim_trends_seecommerce_blog.png” alt=”header_pim_trends_seecommerce_blog” title_text=”header_pim_trends_seecommerce_blog” _builder_version=”4.22.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_image][et_pb_text _builder_version=”4.22.0″ text_font=”Roboto|300|||||||” text_text_color=”#01131a” text_font_size=”18px” text_line_height=”1.8em” custom_margin=”||21px|||” custom_padding=”|0px|3px|||” global_colors_info=”{}”]<\/p>\n
In the next eleven months, the global value of online sales<\/strong> will touch $7 trillion<\/strong> (Statista). <\/p>\n In the face of this growth, what purchasing trends should be monitored most closely and will be most relevant to those involved in Product Information Management?<\/p>\n [\/et_pb_text][et_pb_divider _builder_version=”4.22.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.22.0″ text_font=”Roboto|300|||||||” text_text_color=”#01131a” text_font_size=”18px” text_line_height=”1.8em” custom_margin=”||21px|||” custom_padding=”|0px|3px|||” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.22.0″ text_font=”Roboto|300|||||||” text_text_color=”#01131a” text_font_size=”18px” text_line_height=”1.8em” custom_margin=”||21px|||” custom_padding=”|0px|3px|||” global_colors_info=”{}”]In this blog we have already addressed from a theoretical point of view the topic of product information management (<\/span>Product Information Management<\/a>), explaining what is meant by the acronym PIM and also analyzing how software PIMs work.<\/span><\/p>\n We recommend you read the article on PIM<\/a> if you want to learn more about this topic before moving on to 2025 product information management trends.<\/span><\/p><\/blockquote>\n <\/span>[\/et_pb_text][et_pb_text _builder_version=”4.22.0″ text_font=”Roboto|300|||||||” text_text_color=”#01131a” text_font_size=”18px” text_line_height=”1.8em” custom_margin=”||21px|||” custom_padding=”0px|0px|3px|||” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.22.0″ text_font=”Roboto|300|||||||” text_text_color=”#01131a” text_font_size=”18px” text_line_height=”1.8em” custom_margin=”||21px|||” custom_padding=”|0px|3px|||” global_colors_info=”{}”]<\/p>\n By volume and value, the US, EU and China remain leaders in online shopping; but the geography of the industry is changing. And abruptly so.<\/p>\n Between 2020 and 2023, in fact, web sales in Africa increased by 40 percent<\/strong> and will touch a record $75 billion within a five-year period. A similar trend has been seen in South America, which passed the $100 billion mark last year.<\/p>\n Specifically, e-shopping in countries such as Brazil<\/strong> and Mexico<\/strong> is galloping with 25 percent annual growth. <\/strong>(Statista data).<\/p>\n <\/span><\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/www.seecommerce.it\/wp-content\/uploads\/2025\/01\/mobile_shopping_usa_trends_2025.png” alt=”mobile_shopping_usa_trends_2025″ title_text=”mobile_shopping_usa_trends_2025″ disabled_on=”on|off|off” _builder_version=”4.22.0″ _module_preset=”default” custom_padding=”||18px|||” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.22.0″ text_font=”Roboto|300|||||||” text_text_color=”#01131a” text_font_size=”18px” text_line_height=”1.8em” custom_margin=”||20px|||” custom_padding=”0px|0px|12px|||” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.22.0″ text_font=”Roboto|300|||||||” text_text_color=”#01131a” text_font_size=”18px” text_line_height=”1.8em” custom_margin=”-11px||21px|||” custom_padding=”|0px|3px|||” global_colors_info=”{}”]<\/p>\n According to eMarketer & Statista projections, the value of online purchases made from mobile in the U.S. in 2025 will be double that measured in 2021<\/strong> (710.4 billion vs. 362.1).<\/p>\n For every 100 web purchases 68 occur from smartphones<\/strong>, less than a third from desktops or tablets.<\/p>\n (Statesman<\/em><\/a>).<\/p>\n <\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.22.0″ text_font=”Roboto|300|||||||” text_text_color=”#01131a” text_font_size=”18px” text_line_height=”1.8em” custom_margin=”||20px|||” custom_padding=”0px|0px|12px|||” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.22.0″ text_font=”Roboto|300|||||||” text_text_color=”#01131a” text_font_size=”18px” text_line_height=”1.8em” custom_margin=”-11px||21px|||” custom_padding=”|0px|3px|||” global_colors_info=”{}”]<\/p>\n Digital purchasing is growing across the board, including B2B.<\/span><\/p>\n Between now and the next two years, an increase of 12.2% per year is expected, from 26.6 billion B2B online sales in 2024 to 37.1 in 2027<\/strong>. Focusing on the EU, the trend does not change, with a forecast of +11% year-on-year. <\/p>\n <\/span><\/p>\n (The B2B Digital Commerce Scenario and Trends.<\/em><\/a>, NetComm, 2024).<\/span><\/p>\n <\/span><\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/www.seecommerce.it\/wp-content\/uploads\/2025\/01\/global_b2b_shopping_pim_trends_seecommerce.png” alt=”global_b2b_shopping_pim_trends_seecommerce” title_text=”global_b2b_shopping_pim_trends_seecommerce” disabled_on=”on|off|off” _builder_version=”4.22.0″ _module_preset=”default” custom_padding=”||18px|||” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.22.0″ text_font=”Roboto|300|||||||” text_text_color=”#01131a” text_font_size=”18px” text_line_height=”1.8em” custom_margin=”||20px|||” custom_padding=”0px|0px|12px|||” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.22.0″ text_font=”Roboto|300|||||||” text_text_color=”#01131a” text_font_size=”18px” text_line_height=”1.8em” custom_margin=”-11px||21px|||” custom_padding=”|0px|3px|||” global_colors_info=”{}”]<\/p>\n We continue our roundup of PIM trends by talking about Social Commerce.<\/p>\n It has been talked about for some time, and it seems with good reason – despite Meta’s brakes on the issue<\/a> – as there will be 39.5 million social buyers<\/strong> on TikTok in 2026, marking a 67% increase<\/strong> over 2022 (Statista<\/em><\/a>).<\/p>\n A fact to keep in mind, especially given the widespread tendency of competitors to emulate algorithms and features of the Chinese social.<\/span><\/p>\n <\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.22.0″ text_font=”Roboto|300|||||||” text_text_color=”#01131a” text_font_size=”18px” text_line_height=”1.8em” custom_margin=”||21px|||” custom_padding=”0px|0px|3px|||” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.22.0″ text_font=”Roboto|300|||||||” text_text_color=”#01131a” text_font_size=”18px” text_line_height=”1.8em” custom_margin=”-11px||21px|||” custom_padding=”|0px|3px|||” global_colors_info=”{}”]<\/p>\n The current drop in investment in Diversity Equity & Inclusion<\/a> (DE&I) projects and initiatives<\/a> by U.S. giants has confirmed fears that, behind many corporate activities with a social purpose lies opportunism<\/strong>, which many believe is also about greenwashing.<\/p>\n Greenwashing refers to cosmetic environmentalism, implemented through communication strategies by some companies in order to shape a falsely (or exaggeratedly) green image.<\/p>\n<\/blockquote>\n Consumers<\/strong>, however, will continue to be sensitive<\/strong> on the issue, and the second-hand sales<\/strong><\/a>, also aided by inflation, should not be underestimated.<\/p>\n <\/span><\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/www.seecommerce.it\/wp-content\/uploads\/2025\/01\/ar_imapcts_pim_trends_seecommerce.png” alt=”ar_imapcts_pim_trends_seecommerce” title_text=”ar_imapcts_pim_trends_seecommerce” disabled_on=”on|off|off” _builder_version=”4.22.0″ _module_preset=”default” custom_padding=”||18px|||” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.22.0″ text_font=”Roboto|300|||||||” text_text_color=”#01131a” text_font_size=”18px” text_line_height=”1.8em” custom_margin=”||21px|||” custom_padding=”0px|0px|3px|||” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.22.0″ text_font=”Roboto|300|||||||” text_text_color=”#01131a” text_font_size=”18px” text_line_height=”1.8em” custom_margin=”-11px||21px|||” custom_padding=”|0px|3px|||” global_colors_info=”{}”]<\/p>\n This year the contribution of Augmented Reality (AR) to global retail sales of something like $36 billion.<\/strong><\/p>\n This is no coincidence, as the 4 out of 10 consumers are willing to pay more<\/strong><\/a> by being able to test products from home with AR capabilities.<\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.22.0″ text_font=”Roboto|300|||||||” text_text_color=”#01131a” text_font_size=”18px” text_line_height=”1.8em” custom_margin=”||21px|||” custom_padding=”0px|0px|3px|||” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.22.0″ text_font=”Roboto|300|||||||” text_text_color=”#01131a” text_font_size=”18px” text_line_height=”1.8em” min_height=”70.2px” custom_margin=”||21px|||” custom_padding=”|0px|0px|||” inline_fonts=”Abhaya Libre” global_colors_info=”{}”]<\/p>\n BNPL stands for Buy Now Pay Later<\/em>, a deferred payment mode chosen by more than 40 percent of web consumers<\/strong> in 2023.<\/p>\n Turnover, as of the end of 2024, was reportedly close to a record high of 95 billion<\/strong><\/a>.<\/p>\n Specifically, in the Italian market, BNPL requests in 2024 increased by 34.2 percent compared to 2023, driven by consumers from Generation Z<\/strong> and Southern Italy<\/strong> (+43 percent both clusters), the female gender<\/strong> (about 60 percent of the total).(Data made available by the Italian Credit Report<\/a>).<\/em><\/p>\n <\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.22.0″ text_font=”Roboto|300|||||||” text_text_color=”#01131a” text_font_size=”18px” text_line_height=”1.8em” custom_margin=”||21px|||” custom_padding=”0px|0px|3px|||” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.22.0″ text_font=”Roboto|300|||||||” text_text_color=”#01131a” text_font_size=”18px” text_line_height=”1.8em” custom_margin=”||21px|||” custom_padding=”|0px|3px|||” global_colors_info=”{}”]<\/p>\n We want to avoid repeating what you have almost certainly been reading for months everywhere, but a mention of artificial intelligence is in order.<\/p>\n AI is not only already impacting product data management processes, but will soon open up unprecedented scenarios for e-commerce and marketplace customers as well.<\/strong><\/p>\n Last November, for example, Perplexity launched an AI shopping assistant<\/a> that guides shoppers through hundreds of products on the Web.<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.22.0″ text_font=”Roboto|300|||||||” text_text_color=”#01131a” text_font_size=”18px” text_line_height=”1.8em” custom_margin=”||21px|||” custom_padding=”0px|0px|3px|||” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.22.0″ text_font=”Roboto|300|||||||” text_text_color=”#01131a” text_font_size=”18px” text_line_height=”1.8em” custom_margin=”||21px|||” custom_padding=”|0px|3px|||” global_colors_info=”{}”]<\/p>\n Before we say goodbye, we want to remind you that PXM software<\/strong><\/a> like SeeCommerce<\/a> can prove invaluable in anticipating and governing these and many other challenges related to PIM trends and Product Information Management<\/strong> in general.<\/p>\n [\/et_pb_text][et_pb_button button_url=”https:\/\/www.seecommerce.it\/en\/” button_text=”Discover SeeCommerce PXM” button_alignment=”center” _builder_version=”4.22.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_button][et_pb_text _builder_version=”4.22.0″ text_font=”Roboto|300|||||||” text_text_color=”#01131a” text_font_size=”18px” text_line_height=”1.8em” custom_margin=”||21px|||” custom_padding=”0px|0px|3px|||” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.22.0″ text_font=”Roboto|300|||||||” text_text_color=”#01131a” text_font_size=”18px” text_line_height=”1.8em” custom_margin=”||21px|||” custom_padding=”|0px|3px|||” global_colors_info=”{}”]<\/p>\n If you have read this far, you have probably found this article helpful. We appreciate it. <\/p>\n Sign up for our newsletter-you will receive it spam-free once a month. [\/et_pb_text][et_pb_code _builder_version=”4.22.0″ _module_preset=”default” global_colors_info=”{}”]Okay the PIM trends… But you already know what Product Information Management is, right?<\/b><\/h2>\n
#1 Eye on Africa and Latin America<\/b><\/h2>\n
#2 Mobile shopping no longer stops
<\/b><\/h2>\n#3 B2B web shopping grows in double digits
<\/b><\/h2>\n#4 Social Commerce will fly on TikTok
<\/b><\/h2>\n#5 Will sustainability go the way of DE&I plans?<\/b><\/h2>\n
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#6 Augmented reality accelerates the pace<\/b><\/h2>\n
#7 Increase Buy Now Pay Later Again<\/b><\/h2>\n
Not to mention the AI<\/b><\/h2>\n
Ride the present and anticipate the future with SeeCommerce<\/b><\/h2>\n
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