[et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_fullwidth_image src=”https:\/\/www.seecommerce.it\/wp-content\/uploads\/2023\/07\/Group-351.jpg” admin_label=”Immagine a Larghezza Intera” _builder_version=”4.16″ background_color=”#8300e9″ custom_margin=”-62px|-177px||-180px||” custom_padding=”||0px|1px||” mix_blend_mode=”multiply” global_colors_info=”{}”][\/et_pb_fullwidth_image][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ custom_padding=”||9px|||” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ background_color=”#ffffff” custom_margin=”-181px|auto||auto||” custom_margin_tablet=”-150px|auto||auto|false|false” custom_margin_phone=”-110px||||false|false” custom_margin_last_edited=”on|phone” custom_padding=”|1px||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_post_title author=”off” categories=”off” comments=”off” featured_image=”off” disabled_on=”off|off|off” _builder_version=”4.22.0″ title_font=”Roboto|700|||||||” title_text_color=”#001b2a” title_font_size=”40px” title_line_height=”1.1em” meta_font=”Roboto|300|||||||” meta_font_size=”17px” background_color=”rgba(0,0,0,0)” custom_padding=”|150px||150px|false|false” custom_padding_tablet=”|10px||10px|false|false” custom_padding_phone=”|10px||10px|false|false” custom_padding_last_edited=”on|phone” title_font_size_tablet=”” title_font_size_phone=”30px” title_font_size_last_edited=”on|phone” global_colors_info=”{}”][\/et_pb_post_title][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ custom_margin=”-28px|auto||auto||” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|phone” custom_padding=”|0px|1px|0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ custom_padding=”15px||3px|||” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.16″ custom_margin=”-35px|auto|16px|auto||” custom_padding=”|150px|0px|150px|false|false” custom_padding_tablet=”|0px||0px|false|false” custom_padding_phone=”|0px||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_image src=”https:\/\/www.seecommerce.it\/wp-content\/uploads\/2025\/05\/header_product_catalog_management_seecommerce_blog_eng.png” alt=”header_product_catalog_management_seecommerce_blog_eng” title_text=”header_product_catalog_management_seecommerce_blog_eng” _builder_version=”4.22.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_image][et_pb_text _builder_version=”4.22.0″ text_font=”Roboto|300|||||||” text_text_color=”#01131a” text_font_size=”18px” text_line_height=”1.8em” custom_margin=”||21px|||” custom_padding=”|0px|3px|||” global_colors_info=”{}”]<\/p>\n
The product catalog is a tool that is as essential to selling as it is onerous to produce and update, especially for businesses that sell online.<\/p>\n
A PXM software is an indispensable ally in zeroing in on operations and amplifying the benefits that come from the flow of creating, publishing and updating the product catalog.<\/p>\n
In this article you will find out how.<\/p>\n
[\/et_pb_text][et_pb_divider _builder_version=”4.22.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.22.0″ text_font=”Roboto|300|||||||” text_text_color=”#01131a” text_font_size=”18px” text_line_height=”1.8em” custom_margin=”||21px|||” custom_padding=”|0px|3px|||” global_colors_info=”{}”]<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.22.0″ text_font=”Roboto|300|||||||” text_text_color=”#01131a” text_font_size=”18px” text_line_height=”1.8em” min_height=”209.9px” custom_margin=”||21px|||” custom_padding=”|0px|3px|||” global_colors_info=”{}”]<\/p>\n
You certainly don’t have to be a salesperson, marketer or e-commerce manager to know that a product catalog is a neat collection of photos and information about a company’s assortment.<\/p>\n
A catalog may include all or part of products, have a limited duration (as in the case of fashion and its seasons), target exclusive markets, or be intended for multiple channels<\/strong>.<\/p>\n It is<\/span> this latter aspect that we will focus on most in this article.<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.22.0″ text_font=”Roboto|300|||||||” text_text_color=”#01131a” text_font_size=”18px” text_line_height=”1.8em” custom_margin=”||21px|||” custom_padding=”0px|0px|3px|||” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.22.0″ text_font=”Roboto|300|||||||” text_text_color=”#01131a” text_font_size=”18px” text_line_height=”1.8em” custom_margin=”||21px|||” custom_padding=”|0px|3px|||” global_colors_info=”{}”]<\/p>\n We don’t want to repeat the spiel you’ve probably read everywhere by now, but it’s the truth: digital has revolutionized purchasing processes and, by extension, catalog management. <\/p>\n As a result, when it comes to product catalogs, the spotlights are almost always on the content of site, e-commerce and marketplace pages, which require massive levels of instantaneity and consistency that, without proper support, result in a lot of manual labor<\/strong>.<\/p>\n <\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.22.0″ text_font=”Roboto|300|||||||” text_text_color=”#01131a” text_font_size=”18px” text_line_height=”1.8em” custom_margin=”||20px|||” custom_padding=”0px|0px|12px|||” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.22.0″ text_font=”Roboto|300|||||||” text_text_color=”#01131a” text_font_size=”18px” text_line_height=”1.8em” min_height=”210px” custom_margin=”-11px||21px|||” custom_padding=”|0px|0px|||” global_colors_info=”{}”]<\/p>\n The heterogeneity and large number of communication and sales channels have high operational costs and probability of error in the catalog production flow, favoring the growth of PXM software.<\/a><\/p>\n Not surprisingly, the market<\/strong> for Product eXperience Management<\/a>, solutions that help companies deliver an omnichannel product experience to customers, is estimated to be growing<\/strong> at a compound average annual rate of 18.2 percent and an estimated value of 6.3 billion in 2028<\/strong>.<\/p>\n<\/blockquote>\n <\/span><\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/www.seecommerce.it\/wp-content\/uploads\/2024\/10\/Annual-Global-PXM-Market-Value.png” alt=”annual value PXM global market product catalog” title_text=”Annual value PXM global market product catalog” disabled_on=”on|off|off” _builder_version=”4.22.0″ _module_preset=”default” custom_padding=”||18px|||” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.22.0″ text_font=”Roboto|300|||||||” text_text_color=”#01131a” text_font_size=”18px” text_line_height=”1.8em” custom_margin=”-11px||21px|||” custom_padding=”2px|0px|3px|||” global_colors_info=”{}”]<\/p>\n Among the main benefits of a PXM platform is the reduction of operational work, guaranteed by the automatic publication of the catalog<\/strong> and related product sheets. But there is much more. <\/p>\n In the following paragraphs we will explore 7 problems that can be solved with an automated catalog. <\/p>\n <\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.22.0″ text_font=”Roboto|300|||||||” text_text_color=”#01131a” text_font_size=”18px” text_line_height=”1.8em” custom_margin=”||21px|||” custom_padding=”0px|0px|3px|||” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.22.0″ text_font=”Roboto|300|||||||” text_text_color=”#01131a” text_font_size=”18px” text_line_height=”1.8em” custom_margin=”-11px||20px|||” custom_padding=”2px|0px|0px|||” global_colors_info=”{}”]<\/p>\n Master Data (or Master Data) is so-called product master information and <\/span>typically resides in enterprise management systems such as ERP software.<\/span><\/p>\n Some Master Data flow directly<\/strong> into the product sheets: this is the case, for example, with the product code (such as EAN). Others, however, must be adapted depending on the publication channel<\/strong>. <\/p>\n This is the case<\/span> with size: if the company sells online in different geographic markets, the size of the same item will vary depending on the country for which the product sheet is intended. In the absence of digitization, manual labor and the risks of error, with wide and deep assortments, rise. <\/p>\n <\/span><\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/www.seecommerce.it\/wp-content\/uploads\/2024\/10\/Product-Data-Transformation-SeeCommerce.png” alt=”Product Data Transformation SeeCommerce” title_text=”Product Data Transformation SeeCommerce” disabled_on=”on|off|off” _builder_version=”4.22.0″ _module_preset=”default” custom_padding=”||18px|||” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.22.0″ text_font=”Roboto|300|||||||” text_text_color=”#01131a” text_font_size=”18px” text_line_height=”1.8em” custom_margin=”-11px||21px|||” custom_padding=”|0px|3px|||” global_colors_info=”{}”]<\/p>\n Solutions such as a PXM with which to automate product uploads facilitate Master Data management because they automatically populate e-commerce and marketplaces with data streams<\/strong> from ERP, delivering them directly or<\/strong> transforming them.<\/strong><\/p>\n Transformations are made possible by rules<\/strong>, by which the most advanced PXM tools allow the same data item to automatically<\/strong> take on different<\/strong> values<\/strong> based on the catalog for which it is intended.<\/p>\n <\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.22.0″ text_font=”Roboto|300|||||||” text_text_color=”#01131a” text_font_size=”18px” text_line_height=”1.8em” custom_margin=”||21px|||” custom_padding=”0px|0px|3px|||” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.22.0″ text_font=”Roboto|300|||||||” text_text_color=”#01131a” text_font_size=”18px” text_line_height=”1.8em” min_height=”151.3px” custom_margin=”-11px||17px|||” custom_padding=”|0px|0px|0px||” global_colors_info=”{}”]<\/p>\n The flow of creating a product catalog is not limited to flowing downstream Master Data from the ERP but also includes planning, writing and distributing Editorial Data.<\/p>\n While Master Data is informative in scope, Editorial Data is more commercial in nature, as it promotes product storytelling.<\/p>\n <\/span><\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/www.seecommerce.it\/wp-content\/uploads\/2024\/10\/Master-Data-and-Editorial-Data-Product-Information-Management.png” alt=”Master Data and Editorial Data Product Information Management” title_text=”Master Data and Editorial Data Product Information Management” disabled_on=”on|off|off” _builder_version=”4.22.0″ _module_preset=”default” custom_padding=”||18px|||” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.22.0″ text_font=”Roboto|300|||||||” text_text_color=”#01131a” text_font_size=”18px” text_line_height=”1.8em” min_height=”290.3px” custom_margin=”-11px||17px|||” custom_padding=”|0px|0px|0px||” global_colors_info=”{}”]<\/p>\n Copywriters<\/strong> and translators-even<\/strong> from ERP data-enrich existing information and generate new information, such as marketing descriptions. Creative flows that, with manual management, occur in a fragmented way and with inefficient replication for each channel and catalog. <\/p>\n With PXM software, the development of Editorial Data accelerates because it gives the various teams a single workspace in which they can plan their various activities and say goodbye to Excel spreadsheets<\/strong>.<\/p>\n In addition, thanks to the rules already mentioned, it is possible to pre-populate some fields<\/strong> with data combos found on tools such as ERP or PLM to make the work of language and word experts more agile.<\/strong><\/p>\n <\/span><\/p>\n [\/et_pb_text][et_pb_button button_url=”https:\/\/www.seecommerce.it\/en\/who-needs\/” button_text=”All teams benefiting from a PXM” button_alignment=”center” _builder_version=”4.22.0″ _module_preset=”default” custom_margin=”-18px|||||” global_colors_info=”{}”][\/et_pb_button][et_pb_text _builder_version=”4.22.0″ text_font=”Roboto|300|||||||” text_text_color=”#01131a” text_font_size=”18px” text_line_height=”1.8em” custom_margin=”||21px|||” custom_padding=”13px|0px|3px|||” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.22.0″ text_font=”Roboto|300|||||||” text_text_color=”#01131a” text_font_size=”18px” text_line_height=”1.8em” min_height=”221.7px” custom_margin=”||21px|||” custom_padding=”|0px|3px|||” global_colors_info=”{}”]<\/p>\n Categories are valuable guides to the customer experience.<\/p>\n However, they risk increasing time to market, especially in companies that are not very digitally structured and have many products to promote in different sales channels.<\/p>\n The same item, in fact, might be categorized differently on different catalogs, depending on the structure of the various marketplaces<\/strong> or on brand choices; in fact, among our clients<\/a>‘ e-commerce, there are realities that differentiate categories depending on thegeographical area of<\/strong> reference.<\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/www.seecommerce.it\/wp-content\/uploads\/2024\/10\/Product-Catalog-management-example-SeeCommerce.png” alt=”Product Catalog management example SeeCommerce” title_text=”Product Catalog management example SeeCommerce” disabled_on=”on|off|off” _builder_version=”4.22.0″ _module_preset=”default” custom_padding=”||18px|||” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.22.0″ text_font=”Roboto|300|||||||” text_text_color=”#01131a” text_font_size=”18px” text_line_height=”1.8em” custom_margin=”5px||21px|||” custom_padding=”|0px|3px|||” global_colors_info=”{}”]<\/p>\n A PXM solution, thanks to configurable rule engines, zeroes out the time spent (or lost) categorizing products.<\/p>\n Having established the trees of the various catalogs, for example, the most powerful tools automatically assign items <\/strong>to the various catalogs (and their categories) based on the value of one or more product data<\/strong>.<\/p>\n <\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.22.0″ text_font=”Roboto|300|||||||” text_text_color=”#01131a” text_font_size=”18px” text_line_height=”1.8em” custom_margin=”||21px|||” custom_padding=”0px|0px|3px|||” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.22.0″ text_font=”Roboto|300|||||||” text_text_color=”#01131a” text_font_size=”18px” text_line_height=”1.8em” min_height=”70.2px” custom_margin=”||21px|||” custom_padding=”|0px|0px|||” inline_fonts=”Abhaya Libre” global_colors_info=”{}”]<\/p>\n An automated catalog does more than just reduce promotional costs and time.<\/p>\nCatalog management in the omnichannel era<\/b><\/h2>\n
Automated catalog: present and future go through here
<\/b><\/h2>\n\n
#1 Stop copy-pasting Master Data<\/b><\/h2>\n
#2 The creation of Editorial Data accelerates<\/b><\/h2>\n
3. No more hours thrown into categorizing products on each channel<\/b><\/h2>\n
4. Cross-selling and up-selling take off<\/b><\/h2>\n