[et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_fullwidth_image src=”https:\/\/www.seecommerce.it\/wp-content\/uploads\/2023\/07\/Group-351.jpg” admin_label=”Immagine a Larghezza Intera” _builder_version=”4.16″ background_color=”#8300e9″ custom_margin=”-62px|-177px||-180px||” custom_padding=”||0px|1px||” mix_blend_mode=”multiply” global_colors_info=”{}”][\/et_pb_fullwidth_image][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ custom_padding=”||9px|||” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ background_color=”#ffffff” custom_margin=”-181px|auto||auto||” custom_margin_tablet=”-150px|auto||auto|false|false” custom_margin_phone=”-110px||||false|false” custom_margin_last_edited=”on|phone” custom_padding=”|1px||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_post_title author=”off” categories=”off” comments=”off” featured_image=”off” disabled_on=”off|off|off” _builder_version=”4.22.0″ title_font=”Roboto|700|||||||” title_text_color=”#001b2a” title_font_size=”40px” title_line_height=”1.1em” meta_font=”Roboto|300|||||||” meta_font_size=”17px” background_color=”rgba(0,0,0,0)” custom_padding=”|150px||150px|false|false” custom_padding_tablet=”|10px||10px|false|false” custom_padding_phone=”|10px||10px|false|false” custom_padding_last_edited=”on|phone” title_font_size_tablet=”” title_font_size_phone=”30px” title_font_size_last_edited=”on|phone” global_colors_info=”{}”][\/et_pb_post_title][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ custom_margin=”-28px|auto||auto||” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|phone” custom_padding=”|0px|1px|0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ custom_padding=”15px||3px|||” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.16″ custom_margin=”-35px|auto|16px|auto||” custom_padding=”|149px|0px|150px|false|false” custom_padding_tablet=”|0px||0px|false|false” custom_padding_phone=”|0px||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_image src=”https:\/\/www.seecommerce.it\/wp-content\/uploads\/2025\/05\/header_digital_product_passport_seecommerce_blog.png” alt=”header_digital_product_passport_seecommerce_blog” title_text=”header_digital_product_passport_seecommerce_blog” _builder_version=”4.22.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_image][et_pb_text _builder_version=”4.22.0″ text_font=”Roboto|300|||||||” text_text_color=”#01131a” text_font_size=”18px” text_line_height=”1.8em” custom_margin=”||21px|||” custom_padding=”|0px|3px|||” global_colors_info=”{}”]<\/p>\n
Between now and 2030, the EU ESPR Regulation will come into force, which, among other measures, includes the Digital Product Passport (or DPP).<\/p>\n
What is the Digital Product Passport? What sectors does it cover? What impacts will it bring with it? In this article we take stock of the situation. <\/p>\n
[\/et_pb_text][et_pb_divider _builder_version=”4.22.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.22.0″ text_font=”Roboto|300|||||||” text_text_color=”#01131a” text_font_size=”18px” text_line_height=”1.8em” custom_margin=”||21px|||” custom_padding=”|0px|3px|||” global_colors_info=”{}”]<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.22.0″ text_font=”Roboto|300|||||||” text_text_color=”#01131a” text_font_size=”18px” text_line_height=”1.8em” custom_margin=”||21px|||” custom_padding=”|0px|3px|||” global_colors_info=”{}”]<\/p>\n
Let’s get straight to the point.<\/p>\n
The acronym DPP stands for Digital Product Passport is a digital register<\/strong> containing a variety of information related to the value chain of an item.<\/p>\n Soon, European companies will have to accompany each product with a detailed list of data on<\/strong> its lifecycle, from production<\/strong> to recycling<\/strong>, through repairability<\/strong> and disposal<\/strong>.<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.22.0″ text_font=”Roboto|300|||||||” text_text_color=”#01131a” text_font_size=”18px” text_line_height=”1.8em” custom_margin=”||21px|||” custom_padding=”|0px|3px|||” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.22.0″ text_font=”Roboto|300|||||||” text_text_color=”#01131a” text_font_size=”18px” text_line_height=”1.8em” custom_margin=”||21px|||” custom_padding=”|0px|3px|||” global_colors_info=”{}”]<\/p>\n The fruition of DPPs will be clearer from the moment they see their full implementation, but it is likely that standards already in the market such as QR codes<\/strong> will be exploited to access a product’s digital passport. <\/span><\/p>\n Once scanned, the code will return to the consumer a set of detailed data on materials, composition, production cycle, varying from sector to sector.<\/p>\n <\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.22.0″ text_font=”Roboto|300|||||||” text_text_color=”#01131a” text_font_size=”18px” text_line_height=”1.8em” custom_margin=”||21px|||” custom_padding=”0px|0px|3px|||” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.22.0″ text_font=”Roboto|300|||||||” text_text_color=”#01131a” text_font_size=”18px” text_line_height=”1.8em” custom_margin=”||21px|||” custom_padding=”|0px|3px|||” global_colors_info=”{}”]<\/p>\n To understand the purpose of the digital passport produced, it should be mentioned that it is part of the ESPR regulation<\/strong>, approved in spring 2024.<\/p>\n ESPR stands for Ecodesign for Sustainable Product<\/em> Regulation, a regulation that is part of the Green Deal<\/strong>, a package of EU initiatives to reduce emissions by at least 55 percent by 2030.<\/p>\n<\/blockquote>\n ESPR’s focus is to extend eco-design to most products on the EU market in order to reduce the environmental impact of their lifecycle, as is already the case with household appliances.<\/p>\n In addition, ESPR introduces new requirements and standards<\/strong> regarding durability, reparability, energy efficiency and recycling of items in order to counter planned obsolescence<\/strong> and promote circularity<\/strong>.<\/p>\n In this context, the DPP will serve as an informational reference point:<\/p>\n <\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.22.0″ text_font=”Roboto|300|||||||” text_text_color=”#01131a” text_font_size=”18px” text_line_height=”1.8em” custom_margin=”||21px|||” custom_padding=”0px|0px|3px|||” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.22.0″ text_font=”Roboto|300|||||||” text_text_color=”#01131a” text_font_size=”18px” text_line_height=”1.8em” custom_margin=”-6px||21px|||” custom_padding=”|0px|3px|||” global_colors_info=”{}”]<\/p>\n Indeed, in the free market, companies’ duties of transparency may collide with the protection of competition.<\/p>\n The broad informational scope of the DPP, could compromise the confidentiality of strategic data, such as those related to production and procurement flows.<\/p>\n For this reason, the Legislature clarified that of all the information included in the DPP<\/strong>, only some will be accessible to consumers<\/strong>, while others will be accessible<\/strong> only by parties witha “legitimate interest,” as<\/em> determined by the Regulation itself or by the Commission.<\/p>\n <\/span><\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/www.seecommerce.it\/wp-content\/uploads\/2024\/10\/Digital-Product-Passport-sample-information.png” alt=”Digital Product Passport sample information” _builder_version=”4.22.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.22.0″ text_font=”Roboto|300|||||||” text_text_color=”#01131a” text_font_size=”18px” text_line_height=”1.8em” min_height=”36px” custom_margin=”||6px|||” custom_padding=”0px|0px|0px|||” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.22.0″ text_font=”Roboto|300|||||||” text_text_color=”#01131a” text_font_size=”18px” text_line_height=”1.8em” custom_margin=”-6px||21px|||” custom_padding=”|0px|3px|||” global_colors_info=”{}”]<\/p>\n At least two steps are planned before the DPPs come into effect:<\/p>\n In general, the Digital Product Passport will become mandatory from 2027<\/strong> for most industries, although there are exceptions.<\/p>\n <\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.22.0″ text_font=”Roboto|300|||||||” text_text_color=”#01131a” text_font_size=”18px” text_line_height=”1.8em” custom_margin=”||20px|||” custom_padding=”0px|0px|1px|||” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.22.0″ text_font=”Roboto|300|||||||” text_text_color=”#01131a” text_font_size=”18px” text_line_height=”1.8em” custom_margin=”||21px|||” custom_padding=”|0px|3px|||” global_colors_info=”{}”]<\/p>\n From an initial analysis by the European Commission<\/a>, the product categories first affected by the new Digital Product Passport appeared to be batteries<\/strong>, textiles<\/strong>, electronics<\/strong> and construction<\/strong>.<\/p>\n As of today, for one of them, the obligation is already fixed.<\/p>\n From 1 February 2027<\/strong><\/a>, in fact, battery companies for electric vehicles will have to provide – for every item with a capacity greater than 2kWh – a DPP with information on durability<\/strong>, performance<\/strong> and CO2 impact<\/strong>.<\/p>\n The EU has set up a single electronic battery register<\/a>, in which the various digital product passports will converge for surveillance purposes.<\/p>\n <\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.22.0″ text_font=”Roboto|300|||||||” text_text_color=”#01131a” text_font_size=”18px” text_line_height=”1.8em” custom_margin=”||20px|||” custom_padding=”0px|0px|1px|||” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.22.0″ text_font=”Roboto|300|||||||” text_text_color=”#01131a” text_font_size=”18px” text_line_height=”1.8em” custom_margin=”||21px|||” custom_padding=”|0px|3px|||” global_colors_info=”{}”]<\/p>\n A new study of the European Commission carried out at the end of 2024 by the Joint Research Centre<\/a>, has identified the next product categories for which the digital product passport obligation is likely to be triggered:<\/p>\n In general, it is likely that the Digital Product Passport – precisely because of its capillarity objectives – will be extended to any other product sector, with a few exclusions<\/strong> (which will apparently concern foodstuffs, animal feed, vehicles and medicines).<\/p>\n <\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.22.0″ text_font=”Roboto|300|||||||” text_text_color=”#01131a” text_font_size=”18px” text_line_height=”1.8em” custom_margin=”||21px|||” custom_padding=”0px|0px|3px|||” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.22.0″ text_font=”Roboto|300|||||||” text_text_color=”#01131a” text_font_size=”18px” text_line_height=”1.8em” custom_margin=”-11px||21px|||” custom_padding=”|0px|3px|||” global_colors_info=”{}”]<\/p>\n Rumors agree that the technology that will enable the emergence of DPP will be blockchain<\/strong>, which is known to offer a digital infrastructure that provides security, transparency and immutability of every record entered by the various actors in an information chain.<\/span><\/p>\n <\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.22.0″ text_font=”Roboto|300|||||||” text_text_color=”#01131a” text_font_size=”18px” text_line_height=”1.8em” custom_margin=”||21px|||” custom_padding=”0px|0px|3px|||” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.22.0″ text_font=”Roboto|300|||||||” text_text_color=”#01131a” text_font_size=”18px” text_line_height=”1.8em” custom_margin=”-11px||21px|||” custom_padding=”|0px|3px|||” global_colors_info=”{}”]<\/p>\n Fashion, particularly that which occupies the highest end of the market, has always been a forerunner of major digital developments. <\/p>\n Not surprisingly, it has also moved ahead at this juncture, through a consortium and voluntary membership<\/strong> project called Aura Blockchain<\/em>.<\/p>\n The platform, developed by such giants as LVMH<\/strong>, OTB<\/strong>, Cartier<\/strong> and the Prada Group<\/strong>, offers traceability that shields consumers from counterfeits.<\/p>\n Tod’s<\/strong>, for example, has embedded an NFC<\/strong> (Non-Fungible Token) tag<\/strong> in its Di Bag<\/em> that leverages the Aura project’s blockchain to return data to the customer-who scans it with his or her smartphone-that attests to the authenticity and provenance of the bag’s materials.<\/p>\n<\/blockquote>\n <\/span><\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/www.seecommerce.it\/wp-content\/uploads\/2024\/10\/Tods-passaporto-digitale-dei-prodotti-nfc-1.jpg” alt=”Tods digital passport of nfc products” _builder_version=”4.22.0″ _module_preset=”default” custom_margin=”||8px|||” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.22.0″ text_font=”Roboto|300|||||||” text_text_color=”#01131a” text_font_size=”18px” text_line_height=”1.8em” custom_margin=”||21px|||” custom_padding=”|0px|3px|||” global_colors_info=”{}”]<\/p>\n Image Source: Temera.com<\/a><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.22.0″ text_font=”Roboto|300|||||||” text_text_color=”#01131a” text_font_size=”18px” text_line_height=”1.8em” custom_margin=”||21px|||” custom_padding=”0px|0px|3px|||” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.22.0″ text_font=”Roboto|300|||||||” text_text_color=”#01131a” text_font_size=”18px” text_line_height=”1.8em” custom_margin=”-11px||21px|||” custom_padding=”|0px|3px|||” global_colors_info=”{}”]<\/p>\n It is precisely fashion that appears to be the sector whose consumers are most ready<\/em>.<\/p>\n Research reported by Forbes<\/a> shows that half of the industry’s customers are familiar with the Digital Product Passport, who consider it a useful tool to certify brand authenticity<\/strong>\u00a0(56%).<\/span><\/p>\n <\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.22.0″ text_font=”Roboto|300|||||||” text_text_color=”#01131a” text_font_size=”18px” text_line_height=”1.8em” custom_margin=”||21px|||” custom_padding=”0px|0px|2px|||” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.22.0″ text_font=”Roboto|300|||||||” text_text_color=”#01131a” text_font_size=”18px” text_line_height=”1.8em” min_height=”379.3px” custom_margin=”-11px||17px|||” custom_padding=”|0px|0px|||” global_colors_info=”{}”]<\/p>\n The management of DPP is closely related to that of product information and, in particular, its centralization, enrichment and delivery.<\/p>\n In view of the new obligation, it is clear that companies that are unstructured from a Product Information Management<\/em><\/a> point of view will be able to seize the<\/strong> opportunity to equip themselves with PIM software-or better yet, PXM software<\/a>.<\/p>\n Conversely, companies that have already embarked on such digital paths will need to ensure that the tools in use support the management and propagation of DPP data.<\/strong><\/p>\n Our platform, for example, is SaaS, offers a hyper-flexible data model, and, thanks to APIs, delivers product content (data and media) across any channel. Key features to comply with future DPP obligations.<\/p>\n<\/blockquote>\n <\/span><\/p>\n [\/et_pb_text][et_pb_button button_url=”https:\/\/www.seecommerce.it\/en\/” button_text=”Here we reveal SeeCommerce PXM” button_alignment=”center” _builder_version=”4.22.0″ _module_preset=”default” custom_margin=”-6px|||||” global_colors_info=”{}”][\/et_pb_button][et_pb_text _builder_version=”4.22.0″ text_font=”Roboto|300|||||||” text_text_color=”#01131a” text_font_size=”18px” text_line_height=”1.8em” custom_margin=”||21px|||” custom_padding=”13px|0px|3px|||” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.22.0″ text_font=”Roboto|300|||||||” text_text_color=”#01131a” text_font_size=”18px” text_line_height=”1.8em” custom_margin=”||21px|||” custom_padding=”|0px|3px|||” global_colors_info=”{}”]<\/p>\n DPPs are much more than a regulatory requirement.<\/p>\n Digital Product Passports, in fact, can be a useful tool for sharing information and documents that enrich the product experience<\/strong> through certified attestations of a brand’s quality authenticity.<\/p>\n It is also a democratic<\/em> tool for promoting sustainability actions because the data travels on a third-party-guaranteed circuit, making it easier to detect greenwashing phenomena<\/strong>.<\/p>\n Last but not least, it can facilitate the sale of additional services or products<\/strong> such as repair, disposal, maintenance and repair items.<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.22.0″ text_font=”Roboto|300|||||||” text_text_color=”#01131a” text_font_size=”18px” text_line_height=”1.8em” custom_margin=”||21px|||” custom_padding=”13px|0px|3px|||” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.22.0″ text_font=”Roboto|300|||||||” text_text_color=”#01131a” text_font_size=”18px” text_line_height=”1.8em” custom_margin=”||21px|||” custom_padding=”|0px|3px|||” global_colors_info=”{}”]<\/p>\n Sign up for our newsletter-you will receive it spam-free once a month. [\/et_pb_text][et_pb_code _builder_version=”4.22.0″ _module_preset=”default” global_colors_info=”{}”]Digital Product Passport: how does it work?<\/b><\/h2>\n
What are Digital Product Passports for?<\/b><\/h2>\n
\n
\n
… okay but what about the competition?<\/b><\/h3>\n
<\/blockquote>\n
When will the Digital Product Passport be mandatory?<\/b><\/h2>\n
<\/blockquote>\n
\n
Digital product passport: starting with batteries
<\/b><\/h2>\nWhich sectors will be obliged to the digital product passport next?
<\/b><\/h2>\n\n
What technology will the Digital Product Passport be based on?<\/b><\/h2>\n
By the way, digital passport in luxury fashion already exists<\/h3>\n
\n
49% of consumers already know what the digital product passport is<\/h3>\n
DPP: will companies need ad hoc software?<\/b><\/h2>\n
\n
From regulatory obligation to business opportunity<\/b><\/h2>\n
Get a preview of news about DPP (and more)<\/b><\/h2>\n
All you have to do is enter your name and business e-mail address. Easy, right? <\/p>\n