[et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_fullwidth_image src=”https:\/\/www.seecommerce.it\/wp-content\/uploads\/2023\/07\/Group-351.jpg” admin_label=”Immagine a Larghezza Intera” _builder_version=”4.16″ background_color=”#8300e9″ custom_margin=”-62px|-177px||-180px||” custom_padding=”||0px|1px||” mix_blend_mode=”multiply” global_colors_info=”{}”][\/et_pb_fullwidth_image][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ custom_padding=”||9px|||” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ background_color=”#ffffff” custom_margin=”-181px|auto||auto||” custom_margin_tablet=”-150px|auto||auto|false|false” custom_margin_phone=”-110px||||false|false” custom_margin_last_edited=”on|phone” custom_padding=”|1px||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_post_title author=”off” categories=”off” comments=”off” featured_image=”off” disabled_on=”off|off|off” _builder_version=”4.22.0″ title_font=”Roboto|700|||||||” title_text_color=”#001b2a” title_font_size=”40px” title_line_height=”1.1em” meta_font=”Roboto|300|||||||” meta_font_size=”17px” background_color=”rgba(0,0,0,0)” custom_padding=”|150px||150px|false|false” custom_padding_tablet=”|10px||10px|false|false” custom_padding_phone=”|10px||10px|false|false” custom_padding_last_edited=”on|phone” title_font_size_tablet=”” title_font_size_phone=”30px” title_font_size_last_edited=”on|phone” global_colors_info=”{}”][\/et_pb_post_title][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ custom_margin=”-28px|auto||auto||” custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|phone” custom_padding=”|0px|1px|0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ custom_padding=”15px||3px|||” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.16″ custom_margin=”-35px|auto|16px|auto||” custom_padding=”|149px|0px|150px|false|false” custom_padding_tablet=”|0px||0px|false|false” custom_padding_phone=”|0px||0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_image src=”https:\/\/www.seecommerce.it\/wp-content\/uploads\/2025\/05\/header_pxm_software_seecommerce_blog_eng.png” alt=”header_pxm_software_seecommerce_blog_eng” title_text=”header_pxm_software_seecommerce_blog_eng” _builder_version=”4.22.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_image][et_pb_text _builder_version=”4.22.0″ text_font=”Roboto|300|||||||” text_text_color=”#01131a” text_font_size=”18px” text_line_height=”1.8em” custom_margin=”||21px|||” custom_padding=”|0px|3px|||” global_colors_info=”{}”]<\/p>\n
Here and there you have heard about PXM software and want to know more about what PXM means, an acronym that stands for Product eXperience Management<\/strong>, a term also used to define a type of software. <\/span><\/p>\n Well, you’ve come to the right place! At the end of this article you will find out everything (or almost everything) you need to know about PXM tools: what kind of software it is<\/strong>, what it is for<\/strong>, who<\/strong> uses it, what benefits<\/strong> it offers. <\/span><\/p>\n [\/et_pb_text][et_pb_divider _builder_version=”4.22.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.22.0″ text_font=”Roboto|300|||||||” text_text_color=”#01131a” text_font_size=”18px” text_line_height=”1.8em” custom_margin=”||21px|||” custom_padding=”|0px|3px|||” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.22.0″ text_font=”Roboto|300|||||||” text_text_color=”#01131a” text_font_size=”18px” text_line_height=”1.8em” custom_margin=”||21px|||” custom_padding=”|0px|3px|||” global_colors_info=”{}”]<\/p>\n What is PXM? The acronym PXM Product eXperience Management<\/a> is used to refer to the process by which a company manages the customer’s Web experience on the channels where it sells its products<\/strong>. <\/span><\/span><\/p>\n It is <\/span>an aspect firmly connected to CX<\/strong> (customer experience) and, by extension, to business<\/strong>.<\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/www.seecommerce.it\/wp-content\/uploads\/2024\/09\/Immagini-Blog-4.png” alt=”Data related to customer experience and its impacts on business in the context of PXM” _builder_version=”4.22.0″ _module_preset=”default” custom_margin=”||12px|||” custom_padding=”||18px|||” global_colors_info=”{}”][\/et_pb_image][et_pb_button button_url=”https:\/\/www.seecommerce.it\/en\/blog\/product-experience-management\/” button_text=”All about Product eXperience Management” button_alignment=”center” _builder_version=”4.22.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_button][et_pb_text _builder_version=”4.22.0″ text_font=”Roboto|300|||||||” text_text_color=”#01131a” text_font_size=”18px” text_line_height=”1.8em” custom_margin=”||21px|||” custom_padding=”0px|0px|3px|||” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.22.0″ text_font=”Roboto|300|||||||” text_text_color=”#01131a” text_font_size=”18px” text_line_height=”1.8em” custom_margin=”||21px|||” custom_padding=”|0px|3px|||” global_colors_info=”{}”]<\/p>\n The main task of the PXM approach is to provide customers and potential customers with consistent<\/strong>, engaging<\/strong>, and personalized<\/strong> product Web experiences<\/strong>.<\/span><\/span><\/p>\n If the previous sentence should seem ambitious and generic to you, it is normal. So what? <\/p>\n <\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.22.0″ text_font=”Roboto|300|||||||” text_text_color=”#01131a” text_font_size=”18px” text_line_height=”1.8em” custom_margin=”||21px|||” custom_padding=”0px|0px|12px|||” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.22.0″ text_font=”Roboto|300|||||||” text_text_color=”#01131a” text_font_size=”18px” text_line_height=”1.8em” custom_margin=”||21px|||” custom_padding=”|0px|3px|||” global_colors_info=”{}”]<\/p>\n There are really so many factors at stake: from the quality of the product (or service) to the responsiveness of the web pages, through the timeliness of logistics and the friendliness of customer service.<\/span><\/p>\n Without detracting from the aspects mentioned above, however, there is one that is particularly important because of its constant presence along the Customer<\/strong> Journey, the journey that leads a user to become a customer.<\/p>\n It is the wealth of<\/strong> data and assets<\/strong> that describe and represent the corporate assortment.<\/p>\n <\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.22.0″ text_font=”Roboto|300|||||||” text_text_color=”#01131a” text_font_size=”18px” text_line_height=”1.8em” custom_margin=”||21px|||” custom_padding=”0px|0px|3px|||” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.22.0″ text_font=”Roboto|300|||||||” text_text_color=”#01131a” text_font_size=”18px” text_line_height=”1.8em” custom_margin=”||21px|||” custom_padding=”|0px|0px|||” global_colors_info=”{}”]<\/p>\n The successful completion of a Google search, zooming in on an e-commerce product in detail, comparing an item with competing items in a marketplace, and playing guide tutorials for use or assembly.<\/span><\/p>\n Different activities, alternating along the online purchase path, united by the constant presence of information, shots and videos that promote, describe and narrate the products, which are essential for the customer to know and understand their value.<\/p>\n Not surprisingly, in 70 percent<\/strong> of cases, product content<\/strong> is considered crucial<\/strong> to e-shopping<\/strong> (Forbes<\/a>).<\/a><\/span><\/p>\n <\/span><\/p>\n <\/span><\/p>\n <\/span><\/p>\n<\/blockquote>\n [\/et_pb_text][et_pb_text _builder_version=”4.22.0″ text_font=”Roboto|300|||||||” text_text_color=”#01131a” text_font_size=”18px” text_line_height=”1.8em” custom_margin=”||21px|||” custom_padding=”|0px|3px|||” global_colors_info=”{}”]<\/p>\n Moreover, inaccurate data and assets<\/strong>, in addition to reducing the chances of selling a product, are the second most frequent cause of returns<\/strong> (30 percent), preceded only by returns from damaged items (39 percent).<\/span><\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.22.0″ text_font=”Roboto|300|||||||” text_text_color=”#01131a” text_font_size=”18px” text_line_height=”1.8em” custom_margin=”||21px|||” custom_padding=”10px|0px|3px|||” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.22.0″ text_font=”Roboto|300|||||||” text_text_color=”#01131a” text_font_size=”18px” text_line_height=”1.8em” custom_margin=”||21px|||” custom_padding=”|0px|3px|||” global_colors_info=”{}”]<\/p>\n However, the need for instantaneousness of various digital channels, especially in realities with sizable volume assortments, requires significant manual efforts<\/strong> that are often synonymous with errors and inconsistencies.<\/span><\/p>\n An alternative to Excel sheets and hours of copy-pasting is to rely on ad hoc software to manage product information (the PIMs<\/strong>, Product Information Management<\/em><\/a>) and others to manage digital assets such as photos and videos (the DAMs<\/strong>, Digital Asset Management<\/em>).<\/span><\/p>\n While good allies for product experience, choosing two separate tools elevates the risk of duplicate<\/strong> content, as well as inflating integration and licensing costs<\/strong>.<\/p>\n Compare PIM, DAM and PXM tools: read our article PIM vs PXM vs DAM<\/a>.<\/p>\n<\/blockquote>\n <\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.22.0″ text_font=”Roboto|300|||||||” text_text_color=”#01131a” text_font_size=”18px” text_line_height=”1.8em” custom_margin=”||21px|||” custom_padding=”0px|0px|3px|||” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.22.0″ text_font=”Roboto|300|||||||” text_text_color=”#01131a” text_font_size=”18px” text_line_height=”1.8em” custom_margin=”||21px|||” custom_padding=”|0px|12px|||” global_colors_info=”{}”]<\/p>\nPXM: what does Product eXperience Management mean?<\/b><\/h2>\n
The main objective of the PXM approach<\/b><\/h2>\n
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\nDelivering a prestigious Customer Experience is a desire that is easy<\/em> to hatch but not easy to materialize. <\/p>\n<\/blockquote>\nWhere do you start to elevate the Product Experience?<\/b><\/h2>\n
The key role of product information and media in PXM<\/b><\/h2>\n
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Towards PXM software, beyond Excel sheets and silos of DAM and PIM software<\/b><\/h2>\n
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Why does PXM = DAM + PIM?<\/b><\/h2>\n