{"id":5466,"date":"2023-07-10T08:46:02","date_gmt":"2023-07-10T07:46:02","guid":{"rendered":"https:\/\/www.seecommerce.it\/how-to-solve-product-content-chaos-to-easily-and-effectively-deliver-content-in-headless-mode\/"},"modified":"2023-07-10T14:05:10","modified_gmt":"2023-07-10T13:05:10","slug":"how-to-solve-product-content-chaos-to-easily-and-effectively-deliver-content-in-headless-mode","status":"publish","type":"post","link":"https:\/\/www.seecommerce.it\/en\/blog\/how-to-solve-product-content-chaos-to-easily-and-effectively-deliver-content-in-headless-mode\/","title":{"rendered":"How to solve “Product Content Chaos” to easily and effectively deliver content in headless mode"},"content":{"rendered":"

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We talked about this topic during our event at the NETCOMM Forum in Milan on May 17. With this article we go over the points discussed.<\/span><\/p>\n<\/div>\n

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The Market Environment and the Product Content Chaos<\/b>
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Before explaining what headless technology is and why it has become increasingly essential to new business models, it is critical to understand the context in which brands currently operate. Indeed, they are increasingly adopting omnichannel strategies, in which the shopping experience and customer interactions occur seamlessly across multiple touchpoints, such as the website, marketplace, app, social, customer service, etc. As a result, the challenge for brands is to provide a seamless and personalized experience that meets customers’ needs and keeps them loyal to the brand.<\/span><\/p>\n

The increase in touchpoints inevitably leads to the management of large amounts of content. To handle this load and thus adapt quickly to new business models, many brands have adopted different methods and technologies such as PIM, DAM, excel sheets, or other solutions. However, this approach has made the scenario increasingly fragmented, as numerous platforms are employed simultaneously offering only marginal improvement in content management.
<\/span>We call this scenario Product Content Chaos.<\/b><\/p>\n

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Solution: centralization and new opportunities
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The first step in solving Product Content Chaos is to centralize and thus make the process of creating, managing, and distributing product information content optimal and smooth. <\/span><\/p>\n

Centralization is not applicable through several platforms integrated with each other but rather through the use of a single platform in which all necessary functions are accessible and where product information (contextualized for each touchpoint) can be easily accessed and managed by anyone who is authorized. For this reason, one PIM is not enough, but Product eXperience Management that incorporates both PIM functions and DAM functions is required.<\/span><\/p>\n

The benefits of a centralized PxM system are unparalleled:<\/strong><\/p>\n