{"id":7110,"date":"2024-11-29T09:42:53","date_gmt":"2024-11-29T08:42:53","guid":{"rendered":"https:\/\/www.seecommerce.it\/customers\/success-story-vibram-update\/"},"modified":"2025-03-11T08:11:52","modified_gmt":"2025-03-11T07:11:52","slug":"vibram","status":"publish","type":"page","link":"https:\/\/www.seecommerce.it\/en\/customers\/vibram\/","title":{"rendered":"Success Story Vibram"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.16″ background_image=”https:\/\/www.seecommerce.it\/wp-content\/uploads\/2022\/11\/vibram_success_story_seecommerce_pim_dam_pxm_warda_2.jpg” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.16″ custom_padding=”0px||1px|||” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_image src=”https:\/\/www.seecommerce.it\/wp-content\/uploads\/2022\/11\/Vibram_logo_seeCommerce-1.png” align_tablet=”” align_phone=”left” align_last_edited=”on|phone” _builder_version=”4.16″ width=”25%” width_tablet=”” width_phone=”100px” width_last_edited=”on|phone” max_width=”100%” min_height_tablet=”” min_height_phone=”” min_height_last_edited=”on|phone” custom_padding=”||||false|false” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.22.0″ header_text_color=”#ffffff” header_2_font=”Roboto||||||||” header_2_font_size=”22px” header_2_line_height=”1.7em” global_colors_info=”{}”]<\/p>\n

SeeCommerce for Vibram<\/b><\/h1>\n

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The information and product content governance of the global soles leader<\/i><\/span><\/span><\/h2>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ custom_padding=”29px||8px|4px||” global_colors_info=”{}”][et_pb_row column_structure=”2_5,3_5″ _builder_version=”4.22.0″ _module_preset=”default” custom_padding=”||0px|||” global_colors_info=”{}”][et_pb_column type=”2_5″ _builder_version=”4.22.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.22.0″ text_font=”Roboto|300|||||||” text_text_color=”#001b2a” text_line_height=”1.8em” text_orientation=”center” custom_margin=”60px||20px||false|false” global_colors_info=”{}”]<\/p>\n

“With SeeCommerce we are in control of every piece of content and instantly propagate B2B media and product data<\/span>“.<\/em><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.22.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.seecommerce.it\/wp-content\/uploads\/2024\/10\/Alessandro-Pacetti-Vibram_SC.jpg” alt=”Alessandro Pacetti Vibram_SC” align=”center” _builder_version=”4.22.0″ _module_preset=”default” max_height=”166px” custom_margin=”||-4px|||” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.22.0″ text_font=”Roboto|300|||||||” text_text_color=”#001b2a” text_line_height=”1.8em” custom_margin=”||20px||false|false” global_colors_info=”{}”]<\/p>\n

Alessandro Pacetti<\/strong>
Global Direct-To-Consumer Director<\/em> @Vibram<\/p>\n

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Challenges<\/strong><\/h2>\n

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Cut the cost<\/strong> of creating B2B catalogs.<\/p>\n

[\/et_pb_text][et_pb_icon font_icon=”||fa||900″ icon_color=”#8300E9″ icon_width=”35px” _builder_version=”4.22.0″ _module_preset=”default” custom_margin=”||9px|||” custom_padding=”||0px|||” global_colors_info=”{}”][\/et_pb_icon][et_pb_text _builder_version=”4.22.0″ text_font=”Roboto|300|||||||” text_text_color=”#001b2a” text_line_height=”1.8em” custom_margin=”9px|||||” global_colors_info=”{}”]<\/p>\n

Deliver consistent data<\/strong> worldwide.<\/p>\n

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Organize thousands <\/strong>of\u00a0images <\/strong>and videos<\/strong>.<\/p>\n

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Results<\/strong><\/h2>\n

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thousands<\/strong><\/p>\n

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of data<\/strong> accessible on the fly with SeeCommerce.<\/p>\n

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120<\/strong><\/p>\n

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countries<\/strong> where information and media are propagated.<\/p>\n

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+5.000<\/strong><\/p>\n

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categorized and classified historical digital assets<\/strong>.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ custom_padding=”18px||30px|||” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ custom_margin=”40px||||false|false” custom_padding=”13px||13px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text _builder_version=”4.22.0″ header_5_font=”Roboto||||||||” header_5_text_color=”#002bff” header_5_font_size=”20px” custom_margin=”-1px|||||” global_colors_info=”{}”]<\/p>\n

Vibram: a leadership of very long duration<\/b><\/h2>\n

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Vibram is a world leader in the development and production of high-performance rubber soles for outdoor activities, leisure, work, fashion, orthopedics, and repair. For more than 80 years<\/strong>, the yellow octagon that identifies Vibram worldwide has been synonymous with quality, performance, safety and innovation in the footwear industry.<\/p>\n

Internationally headquartered in Albizzate (Varese, Italy), Vibram produces more than 40 million soles a year<\/strong>, devotes more than a million miles to testing<\/strong>, is present in 120 countries<\/strong> and has production, research and representative offices in the U.S., China, Japan, Brazil and Italy.<\/p>\n

<\/span><\/p>\n

[\/et_pb_text][et_pb_image src=”https:\/\/www.seecommerce.it\/wp-content\/uploads\/2024\/11\/PIM-DAM-PXM-Vibram-Martech-by-SeeCommerce.webp” alt=”PIM-DAM-PXM-Vibram-Martech-by-SeeCommerce” title_text=”PIM-DAM-PXM-Vibram-Martech-by-SeeCommerce” _builder_version=”4.22.0″ global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.22.0″ _module_preset=”default” custom_padding=”75px|||||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.22.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.22.0″ text_text_color=”#8300E9″ header_5_font=”Roboto||||||||” header_5_text_color=”#002bff” header_5_font_size=”20px” custom_margin=”-1px||1px|||” custom_padding=”||0px|||” global_colors_info=”{}”]<\/p>\n

SeeCommerce for Vibram | Products<\/em><\/strong><\/span><\/h5>\n

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Centralized product data, B2B portal and automated catalogs<\/b><\/h2>\n

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Due to the extreme flexibility of the platform’s data model, Vibram centralizes and organizes in SeeCommerce PXM<\/a> any data from SAP.<\/p>\n

Each team searches each product’s data on the fly <\/strong>within a single software and, without ever leaving the platform, enriches it in multiple languages<\/strong> as well as with descriptions<\/strong>, photos<\/strong>, videos<\/strong> and technical documentation<\/strong>. An extremely agile workflow that has accelerated the creation of B2B product catalogs. <\/p>\n

<\/span><\/p>\n

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The benefits are not only internal to the organization.<\/p>\n

In fact, thanks to SeeCommerce, Vibram sole distributors have real-time updated product sheets<\/strong> usable in the multi-catalog<\/strong>, responsive<\/strong> B2B portal<\/a><\/strong> with powerful filters for hyper-agile searches<\/strong>.<\/p>\n

Retailers and shoemakers consult sole data sheets from any device, add them to favorites, and export customized catalogs<\/strong>.<\/p>\n

<\/span><\/p>\n

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SeeCommerce for Vibram | Media Library & CDN<\/em><\/strong><\/span><\/h5>\n

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Video delivery at maximum performance on B2C site and shop<\/b><\/h2>\n

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Vibram’s digital revolution has not been limited to the Product Information Management<\/em><\/a>.<\/p>\n

In SeeCommerce’s Media Library, the company has also centralized brand and product videos<\/strong>, propagated by our PXM and CDN<\/strong> (Content Delivery Network) at peak performance on the company’s website and B2C e-commerce.<\/p>\n

Emotional clips and adrenaline-pumping footage convey the story and reliability of Vibram, which now controls its distribution-omnichannel<\/strong> and responsive-from a single platform<\/strong>, zeroing in on manual uploads to the company’s various CMSs.<\/p>\n

<\/span><\/p>\n

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Do you dream of such a story for your brand as well?<\/b><\/span><\/h2>\n

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SeeCommerce’s data model flexibility <\/strong>and responsiveness<\/strong> turn efficiency desires into reality.
Want us to show you how? It only takes a few minutes<\/strong>. <\/span><\/p>\n

<\/span><\/p>\n

[\/et_pb_text][et_pb_button button_url=”https:\/\/www.seecommerce.it\/en\/contacts\/” button_text=”Schedule a custom demo” button_alignment=”center” _builder_version=”4.22.0″ _module_preset=”default” background_layout=”dark” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.22.0″ _module_preset=”default” min_height=”1029.7px” custom_margin=”13px|||||” custom_padding=”38px||2px|||” global_colors_info=”{}”][et_pb_row _builder_version=”4.22.0″ _module_preset=”default” min_height=”375.8px” custom_padding=”7px|||||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.22.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.22.0″ header_5_font=”Roboto||||||||” header_5_text_color=”#002bff” header_5_font_size=”20px” custom_margin=”-1px||1px|||” custom_padding=”||0px|||” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

SeeCommerce for Vibram | Brand Portal<\/em><\/strong><\/span><\/h5>\n

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Heritage Archives: a “home” for content that tells a century of history<\/b><\/h2>\n

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Preserving the story of one’s past as a guarantee of a bright future. This was the north star that guided us in the creation of the Heritage Archive requested by Vibram.<\/p>\n

The Brand Portal<\/a> features more than 5,000 photos and videos<\/strong> immortalizing the historic founder and mountaineer Vitale Bramani with his family, locations and respective production lines, patents, advertisements, press reviews, and logos that have followed in the company’s history from 1937 to the present.<\/p>\n

Valuable digital assets that reside within a secure cloud space<\/strong> that is fully integrated with the SeeCommerce platform and accessible to the entire organization, which can enjoy them instantly through features such as instant searches<\/strong>, powerful zooms<\/strong> and immediate downloads<\/strong>.<\/p>\n

<\/span><\/p>\n

[\/et_pb_text][et_pb_image src=”https:\/\/www.seecommerce.it\/wp-content\/uploads\/2024\/10\/Vibram-Digital-Portal-Heritage-by-SeeCommerce.webp” alt=”Vibram Digital Portal Heritage by SeeCommerce” title_text=”Vibram Digital Portal Heritage by SeeCommerce” _builder_version=”4.22.0″ _module_preset=”default” custom_margin=”|-1px||||” custom_padding=”0px|||||” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.22.0″ _module_preset=”default” custom_padding=”1px|||||” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.22.0″ _module_preset=”default” custom_margin=”-23px|auto||auto||” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.22.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.22.0″ text_font=”Roboto|300|||||||” text_text_color=”#001b2a” text_line_height=”1.8em” text_orientation=”center” custom_margin=”60px||20px||false|false” global_colors_info=”{}”]<\/p>\n

“With SeeCommerce, we have digitized the entire B2B catalog creation workflow, delivered our videos at peak performance, and secured our entire legacy digital assets<\/span>.”<\/em><\/p>\n

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Alessandro Pacetti<\/strong>
Global Direct-To-Consumer Director<\/em> @Vibram<\/p>\n

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SeeCommerce for VibramThe information and product content governance of the global soles leader”With SeeCommerce we are in control of every piece of content and instantly propagate B2B media and product data”.Alessandro PacettiGlobal Direct-To-Consumer Director @VibramChallengesCut the cost of creating B2B catalogs.Deliver consistent data worldwide.Organize thousands of\u00a0images and videos.Resultsthousandsof data accessible on the fly with SeeCommerce.120countries […]<\/p>\n","protected":false},"author":1,"featured_media":7045,"parent":4285,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","om_disable_all_campaigns":false,"rank_math_lock_modified_date":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"class_list":["post-7110","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/www.seecommerce.it\/en\/wp-json\/wp\/v2\/pages\/7110"}],"collection":[{"href":"https:\/\/www.seecommerce.it\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.seecommerce.it\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.seecommerce.it\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.seecommerce.it\/en\/wp-json\/wp\/v2\/comments?post=7110"}],"version-history":[{"count":17,"href":"https:\/\/www.seecommerce.it\/en\/wp-json\/wp\/v2\/pages\/7110\/revisions"}],"predecessor-version":[{"id":7628,"href":"https:\/\/www.seecommerce.it\/en\/wp-json\/wp\/v2\/pages\/7110\/revisions\/7628"}],"up":[{"embeddable":true,"href":"https:\/\/www.seecommerce.it\/en\/wp-json\/wp\/v2\/pages\/4285"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.seecommerce.it\/en\/wp-json\/wp\/v2\/media\/7045"}],"wp:attachment":[{"href":"https:\/\/www.seecommerce.it\/en\/wp-json\/wp\/v2\/media?parent=7110"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}