{"id":7093,"date":"2024-11-28T16:14:01","date_gmt":"2024-11-28T15:14:01","guid":{"rendered":"https:\/\/www.seecommerce.it\/?page_id=7093"},"modified":"2025-01-17T15:43:09","modified_gmt":"2025-01-17T14:43:09","slug":"grunland","status":"publish","type":"page","link":"https:\/\/www.seecommerce.it\/en\/customers\/grunland\/","title":{"rendered":"Success Story Gr\u00fcnland"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.22.0″ background_image=”https:\/\/www.seecommerce.it\/wp-content\/uploads\/2024\/10\/Grunland_header_seecommerce-case.jpg” parallax=”on” min_height=”378.3px” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.16″ custom_padding=”0px||1px|||” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_image src=”https:\/\/www.seecommerce.it\/wp-content\/uploads\/2024\/10\/Grunland_logo_seecommercecase.png” alt=”SeeCommerce for Grunland” title_text=”grunland_logo_seecommerce” align_tablet=”” align_phone=”left” align_last_edited=”on|phone” _builder_version=”4.22.0″ width=”33.5%” width_tablet=”” width_phone=”100px” width_last_edited=”on|phone” max_width=”100%” min_height=”76.6px” min_height_tablet=”” min_height_phone=”” min_height_last_edited=”on|phone” custom_margin=”|353px|1px|||” custom_padding=”|1px|1px||false|false” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.22.0″ header_text_color=”#ffffff” header_2_font=”Roboto||||||||” header_2_font_size=”22px” header_2_line_height=”1.7em” global_colors_info=”{}”]<\/p>\n

SeeCommerce for Gr\u00fcnland<\/span><\/b><\/h1>\n

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Shooting and catalogs 100% automatic
and updated in real time on B2B, B2C and marketplace channels thanks (also) to AI
<\/i><\/span><\/span><\/h2>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ custom_margin=”-29px|||||” custom_padding=”29px||8px|||” global_colors_info=”{}”][et_pb_row column_structure=”2_5,3_5″ _builder_version=”4.22.0″ _module_preset=”default” custom_padding=”27px||0px|||” global_colors_info=”{}”][et_pb_column type=”2_5″ _builder_version=”4.22.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.22.0″ text_font=”Roboto|300|||||||” text_text_color=”#001b2a” text_line_height=”1.8em” text_orientation=”center” custom_margin=”60px||20px||false|false” global_colors_info=”{}”]<\/p>\n

“With SeeCommerce and ScanCube, we have cut the resources to make catalogs by 50 percent, zeroing out stress and risk of delays that used to recur every 6 months.”<\/em><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.22.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.seecommerce.it\/wp-content\/uploads\/2024\/10\/Matteo-Berdin-Grunland_SC.jpg” alt=”Matthew-Berdin-Grunland_SC” align=”center” _builder_version=”4.22.0″ _module_preset=”default” max_height=”166px” custom_margin=”||-4px|||” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.22.0″ text_font=”Roboto|300|||||||” text_text_color=”#001b2a” text_line_height=”1.8em” custom_margin=”||20px||false|false” global_colors_info=”{}”]<\/p>\n

Matteo Berdin<\/strong>
CEO<\/em> @Fratelli Berdin Calzature Srl<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”on|on|on” _builder_version=”4.22.0″ _module_preset=”default” disabled=”on” global_colors_info=”{}”][et_pb_row _builder_version=”4.22.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.22.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_video src=”https:\/\/www.youtube.com\/watch?v=FkQuawiGWUw” _builder_version=”4.22.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_video][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ background_color=”#F4F7F6″ custom_padding=”18px||5px|||” global_colors_info=”{}”][et_pb_row column_structure=”2_5,3_5″ _builder_version=”4.22.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”2_5″ _builder_version=”4.22.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.22.0″ header_5_font=”Roboto||||||||” header_5_text_color=”#002bff” header_5_font_size=”20px” text_orientation=”center” custom_margin=”-1px|||||” global_colors_info=”{}”]<\/p>\n

Challenges<\/strong><\/h2>\n

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Cut costs<\/strong> to create catalogs and product sheets.<\/p>\n

[\/et_pb_text][et_pb_icon font_icon=”||fa||900″ icon_color=”#8300E9″ icon_width=”35px” _builder_version=”4.22.0″ _module_preset=”default” custom_margin=”||9px|||” custom_padding=”||0px|||” global_colors_info=”{}”][\/et_pb_icon][et_pb_text _builder_version=”4.22.0″ text_font=”Roboto|300|||||||” text_text_color=”#001b2a” text_line_height=”1.8em” custom_margin=”9px|||||” global_colors_info=”{}”]<\/p>\n

Reduce time<\/strong> for shooting and post-production.<\/p>\n

[\/et_pb_text][et_pb_icon font_icon=”||divi||400″ icon_color=”#8300E9″ icon_width=”35px” _builder_version=”4.22.0″ _module_preset=”default” custom_margin=”||9px|||” custom_padding=”||0px|||” global_colors_info=”{}”][\/et_pb_icon][et_pb_text _builder_version=”4.22.0″ text_font=”Roboto|300|||||||” text_text_color=”#001b2a” text_line_height=”1.8em” custom_margin=”9px|||||” global_colors_info=”{}”]<\/p>\n

Speeding up <\/strong>data management and enrichment flows.<\/p>\n

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Results<\/strong><\/h2>\n

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-50%<\/strong><\/p>\n

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resources<\/strong> for creating<\/strong> and delivering<\/strong> B2B and B2C catalogs<\/strong>.<\/p>\n

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-60%<\/strong><\/p>\n

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hours <\/strong>required for shooting<\/strong> and post-production<\/strong> activities.<\/p>\n

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-40%<\/strong><\/p>\n

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time<\/strong> for enrichment<\/strong> and translation<\/strong> of product sheets.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ custom_padding=”18px||30px|||” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ custom_margin=”40px||||false|false” custom_padding=”13px||13px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text _builder_version=”4.22.0″ header_5_font=”Roboto||||||||” header_5_text_color=”#002bff” header_5_font_size=”20px” custom_margin=”-1px|||||” global_colors_info=”{}”]<\/p>\n

Gr\u00fcnland, <\/strong>a history of natural well-being<\/b><\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ custom_padding=”6px|||||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text _builder_version=”4.22.0″ text_font=”Roboto|300|||||||” text_text_color=”#001b2a” text_line_height=”1.8em” custom_margin=”||29px|||” global_colors_info=”{}”]<\/p>\n

Founded in Vicenza in 1949 by brothers Giovanni and Francesco Berdin, the company sells more than 1.5 million pairs of footwear<\/strong> per year, and the <\/span>Gr\u00fcnland<\/strong> and Gr\u00fcnland Junior<\/strong> brands are now a benchmark for quality and comfort in the footwear market and, like all the group’s products, are made with comfort in mind without neglecting fashion trends, research, design and innovation.<\/span><\/p>\n

<\/span><\/p>\n

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Prior to the SeeCommerce-ScanCube project<\/strong>, information was scattered in various archives, translations were done in an unstructured manner, and photos were taken by photographers to whom the entire sample collection was sent. With more than 1,500 items of which 70 percent underwent semi-annual rotation<\/strong> it took months of work<\/strong> to create and deliver product sheets for dozens of B2B customers and our B2C e-commerce.<\/p>\n

Time that was synonymous with costs<\/strong> and sometimes delays<\/strong>.<\/p>\n

<\/span><\/p>\n

[\/et_pb_text][et_pb_image src=”https:\/\/www.seecommerce.it\/wp-content\/uploads\/2024\/11\/Grunland-PIM-DAM-Digital-Ecosystem.png” alt=”Gr\u00fcnland PIM & DAM Digital Ecosystem” title_text=”Gr\u00fcnland PIM & DAM Digital Ecosystem” _builder_version=”4.22.0″ global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.22.0″ _module_preset=”default” custom_margin=”-23px|auto||auto||” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.22.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.22.0″ text_font=”Roboto|300|||||||” text_text_color=”#001b2a” text_line_height=”1.8em” text_orientation=”center” custom_margin=”60px||20px||false|false” global_colors_info=”{}”]<\/p>\n

“The marketing, sales and product teams, thanks to SeeCommerce and ScanCube, have automated creation, organization and propagation of photos and data of our footwear.”<\/em><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.22.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.seecommerce.it\/wp-content\/uploads\/2024\/10\/Mattia-Bertolini-Grunland_SC.jpg” alt=”Mattia-Bertolini-Grunland_SC” align=”center” _builder_version=”4.22.0″ _module_preset=”default” max_height=”166px” custom_margin=”||-4px|||” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.22.0″ text_font=”Roboto|300|||||||” text_text_color=”#001b2a” text_line_height=”1.8em” custom_margin=”||20px||false|false” global_colors_info=”{}”]<\/p>\n

Mattia Bertolini<\/strong>
IT Manager<\/em> @Fratelli Berdin Srl<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.22.0″ _module_preset=”default” min_height=”1031.2px” custom_padding=”23px|||||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.22.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.22.0″ text_text_color=”#8300E9″ header_5_font=”Roboto||||||||” header_5_text_color=”#002bff” header_5_font_size=”20px” custom_margin=”-1px||1px|||” custom_padding=”||0px|||” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

SeeCommerce for Gr\u00fcnland | Integration with ScanCube<\/em><\/strong><\/span><\/h5>\n

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Automatic, professional-quality photo shoots<\/b><\/h2>\n

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The reengineering of the flow related to product content started from the photo shooting process.<\/p>\n

With ScanCube<\/a> – a solution that combines hardware, software and artificial intelligence – Gr\u00fcnland has internalized and automated the creation of the shots of each shoe<\/strong>, zeroing in on the time and resources previously required for brief assignment, monitoring of photographers’ orders and post-production of the shots needed for visual representation of the products.<\/p>\n

ScanCube’s light box<\/strong> takes photos and videos from multiple angles (including 360\u00b0) and is integrated with<\/strong> SeeCommerce PXM<\/a>, which, thanks to the naming convention, automatically associates each media with data about the product it represents.<\/p>\n

<\/span><\/p>\n

[\/et_pb_text][et_pb_image src=”https:\/\/www.seecommerce.it\/wp-content\/uploads\/2024\/11\/Esempio-Scheda-Prodotto-SeeCommerce.jpg” alt=”Example SeeCommerce Product Sheet” title_text=”Example SeeCommerce Product Sheet” _builder_version=”4.22.0″ _module_preset=”default” custom_margin=”|-1px|12px|||” custom_padding=”0px|||||” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.22.0″ text_font=”Roboto|300|||||||” text_text_color=”#001b2a” text_line_height=”1.8em” custom_padding=”||0px|||” global_colors_info=”{}”]<\/p>\n

Photographs taken by ScanCube are automatically transmitted into SeeCommerce, which associates them with the product data they represent.<\/em><\/p>\n

<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.22.0″ background_color=”#f4f4f4″ background_image=”https:\/\/www.seecommerce.it\/wp-content\/uploads\/2023\/07\/Group-351.jpg” parallax=”on” min_height=”256px” custom_margin=”0px||||false|false” custom_padding=”4px||70px|||” global_colors_info=”{}”][et_pb_row _builder_version=”4.22.0″ _module_preset=”default” custom_margin=”|auto|-18px|auto||” custom_padding=”60px|||||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.22.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.22.0″ header_5_font=”Roboto||||||||” header_5_text_color=”#002bff” header_5_font_size=”20px” min_height=”37px” custom_margin=”-1px||6px|||” global_colors_info=”{}”]<\/p>\n

Do you dream of such a story for your brand as well?<\/b><\/span><\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.22.0″ text_font=”Roboto|300|||||||” text_text_color=”#001b2a” text_line_height=”1.8em” custom_margin=”||10px|||” custom_padding=”||0px|||” global_colors_info=”{}”]<\/p>\n

SeeCommerce’s data model flexibility <\/strong>and responsiveness<\/strong> turn efficiency desires into reality.
Want us to show you how? It only takes a few minutes<\/strong>. <\/span><\/p>\n

<\/span><\/p>\n

[\/et_pb_text][et_pb_button button_url=”https:\/\/www.seecommerce.it\/en\/contacts\/” button_text=”Schedule a custom demo” button_alignment=”center” _builder_version=”4.22.0″ _module_preset=”default” background_layout=”dark” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.22.0″ _module_preset=”default” min_height=”1029.7px” custom_margin=”13px|||||” custom_padding=”38px||2px|||” global_colors_info=”{}”][et_pb_row _builder_version=”4.22.0″ _module_preset=”default” min_height=”375.8px” custom_padding=”7px|||||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.22.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.22.0″ header_5_font=”Roboto||||||||” header_5_text_color=”#002bff” header_5_font_size=”20px” custom_margin=”-1px||1px|||” custom_padding=”||0px|||” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

SeeCommerce <\/span>for Gr\u00fcnland | Total control of media and product data<\/em><\/strong><\/span><\/h5>\n

[\/et_pb_text][et_pb_text _builder_version=”4.22.0″ header_5_font=”Roboto||||||||” header_5_text_color=”#002bff” header_5_font_size=”20px” custom_margin=”-1px|||||” global_colors_info=”{}”]<\/p>\n

Automatic media-product data association and omnichannel propagation<\/b><\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”Roboto|300|||||||” text_text_color=”#001b2a” text_line_height=”1.8em” min_height=”241.6px” custom_padding=”||0px|||” global_colors_info=”{}”]<\/p>\n

Into SeeCommerce<\/a> converges the entire data (from ERP) and media (from ScanCube) assets of each shoe.<\/p>\n

With our Product eXperience Management solution, Gr\u00fcnland teams have a single source of truth to search for any content on the fly<\/strong>, enrich it with marketing descriptions<\/strong>, translate the information, and deliver media and data<\/strong> in B2C ecommerce<\/strong> tabs and views.<\/p>\n

Integration with the ERP, moreover, is bidirectional: SeeCommerce, in fact, also enriches product master data with the shots taken by ScanCube, speeding up operations within the company’s ERP.<\/p>\n

In summary, SeeCommerce serves as the star center of any digital assets and information<\/strong> related to the assortment of different corporate brands.<\/p>\n

<\/span><\/p>\n

[\/et_pb_text][et_pb_image src=”https:\/\/www.seecommerce.it\/wp-content\/uploads\/2024\/11\/Esempio-PDP-Grunland.jpg” alt=”Grunland PDP example” title_text=”Grunland PDP example” _builder_version=”4.22.0″ _module_preset=”default” custom_margin=”-2px|-1px|5px|||” custom_padding=”0px|||||” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.22.0″ text_font=”Roboto|300|||||||” text_text_color=”#001b2a” text_line_height=”1.8em” custom_padding=”||0px|||” global_colors_info=”{}”]<\/p>\n

Example of a product detail page (PDP) containing data and media delivered by SeeCommerce.<\/em><\/p>\n

<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.22.0″ _module_preset=”default” custom_padding=”1px|||||” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.22.0″ _module_preset=”default” custom_margin=”-23px|auto||auto||” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.22.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.22.0″ text_font=”Roboto|300|||||||” text_text_color=”#001b2a” text_line_height=”1.8em” text_orientation=”center” custom_margin=”60px||20px||false|false” global_colors_info=”{}”]<\/p>\n

“SeeCommerce automatically feeds sales channels and offers each colleague a single source of truth, which also serves as a historical record to keep photographic track of how a product evolves collection after collection.”<\/em><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.22.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.seecommerce.it\/wp-content\/uploads\/2024\/10\/Mattia-Bertolini-Grunland_SC.jpg” alt=”Mattia-Bertolini-Grunland_SC” align=”center” _builder_version=”4.22.0″ _module_preset=”default” max_height=”166px” custom_margin=”||-4px|||” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.22.0″ text_font=”Roboto|300|||||||” text_text_color=”#001b2a” text_line_height=”1.8em” custom_margin=”||20px||false|false” global_colors_info=”{}”]<\/p>\n

Mattia Bertolini<\/strong>
IT Manager<\/em> @Fratelli Berdin Srl<\/p>\n

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SeeCommerce for Gr\u00fcnlandShooting and catalogs 100% automatic and updated in real time on B2B, B2C and marketplace channels thanks (also) to AI”With SeeCommerce and ScanCube, we have cut the resources to make catalogs by 50 percent, zeroing out stress and risk of delays that used to recur every 6 months.”Matteo BerdinCEO @Fratelli Berdin Calzature SrlChallengesCut […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":4285,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","om_disable_all_campaigns":false,"rank_math_lock_modified_date":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"class_list":["post-7093","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.seecommerce.it\/en\/wp-json\/wp\/v2\/pages\/7093"}],"collection":[{"href":"https:\/\/www.seecommerce.it\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.seecommerce.it\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.seecommerce.it\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.seecommerce.it\/en\/wp-json\/wp\/v2\/comments?post=7093"}],"version-history":[{"count":7,"href":"https:\/\/www.seecommerce.it\/en\/wp-json\/wp\/v2\/pages\/7093\/revisions"}],"predecessor-version":[{"id":7321,"href":"https:\/\/www.seecommerce.it\/en\/wp-json\/wp\/v2\/pages\/7093\/revisions\/7321"}],"up":[{"embeddable":true,"href":"https:\/\/www.seecommerce.it\/en\/wp-json\/wp\/v2\/pages\/4285"}],"wp:attachment":[{"href":"https:\/\/www.seecommerce.it\/en\/wp-json\/wp\/v2\/media?parent=7093"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}