The importance of a content syndication system for an engaging omnichannel experience
In the omnichannel era, it is imperative that the brand with its products be present in a multitude of channels, from its ecommerce site to marketplaces to B2B platforms or any other channel where its buyers are found.
However, the requirements of these so-called digital shelves are constantly evolving, after all, the historical period makes the promotion of one’s products more and more competitive, and this leads to the continuous search for more engaging digital experiences for the end user in addition to the adoption of increasingly competitive distribution channels.
An effective content syndication system makes it possible to distribute product information quickly across so many channels while keeping the publication status with respect to each individual touchpoint monitored at all times.
To avoid publication errors, it is equally important that there is a system upstream that keeps track of the completeness of this information, which is necessary to define ready-for-sale products. The use of a centralized system, such as a PIM (Product Information Manager), in fact allows for the following. reduce instances of error and make product information enrichment faster and more efficient by directing the publication of catalogs, in different languages, to the channels that the Brand will have configured. (discover the features of Seecommerce).